Pepperfry.com has launched Auctions for its discerning furniture and home shoppers. Reinforcing Pepperfry’s deep expertise and strong focus in the furniture and home segment, the Auctions will present an opportunity to shoppers to win items at the price they wish to pay. Pepperfry Auctions is an exciting and engaging format for enthusiastic and evolved Indian shoppers who’d definitely enjoy the thrill of purchasing unique home merchandise by competing with fellow shoppers.
Featuring a fantastic selection of designs, Pepperfry Auctions allow customers to bid for products that are perceived expensive and hence the customers can bid the price they wish to pay. Customers new to the auctions format can opt for Auto-bid which will act as their bidding manager and keep bidding on their behalf until the maximum amount set the by the customer is reached.
Handpicked by the Pepperfry team, the furniture and home merchandise on auction is a great mix of functional and hard to find designs; customers have a chance to place bids for a bench, a vintage style writing table, a slim book shelf, a Buddha statue, a wall mirror with storage and a wood planter amongst others. Commenting on the Auctions feature, Kashyap Vadapalli, CMO-Pepperfry.com said “Pepperfry Auctionsadd excitement and provide a bit of an adrenaline rush toour customers. This is a test pilot to help customers engage with the Pepperfry brand. Other categories such as Electronics and Apparel have bargain sales and there are ready price-references available that indicate the amount of savings. In Furniture and Home items the value is not only in the material and quality but also in the design and the concept, so auctions provide a fantastic opportunity for our customer to discover a price and also pay only what they wish as per the value they perceive. Our Auctions concept is simple, easy to use and coupled with a chance to take away a beautiful product for your home.”