Pergo announces the launch of its new range of laminate flooring developed through a new, creative design concept called TotalDesign. The TotalDesign concept is one of several recent initiatives by Pergo to push the limits of conventional thought concerning laminate flooring, and has been developed by the company’s Creative Director, Olaf Leonhardt. Laminate is a material with nearly unlimited expressive possibilities. The fact behind the development of TotalDesign features are the never ending ideas which are encapsulated in one name Pergo.

The TotalDesign concept targets floor buyers who are looking for a more imaginative expression from a floor to create a more unique impression of the space. TotalDesign is really for people with an open mind who want to do something different than what everyone else is doing. It’s for anyone who understands that art is so much more than the pieces we hang on walls or place on pedestals. “If you go through the history of Pergo, you will understand the concept of ideas and their application to manufacture innovative designs, more-over the brainstorming sessions that we keep on performing provides the new ways to look around the world with the solutions to the queries of our clients while putting ourselves in the shoes of our customers” says Naresh Maheshwari, CEO at Pergo India Pvt. Ltd.

A series of eight artistic floors with motifs such as giant fingerprints in bronze and silver, black and white barcodes are available through TotalDesign. Other examples include floors with leather-like and facette-structured surfaces. All come in Big Slab format (1.236 x 400 mm) with Pergo’s patented PerfectFold technology for easy installation as well as Pergo’s most durable surface, TitanX Advanced. These floors have been launched as part of Pergo’s broadened assortment for 2012.