Persistent Systems, the leader in the outsourced software product development (OPD) announced unveiling of a refreshed corporate logo. The Company is celebrating its 20th anniversary and the new corporate logo is part of the various activities the Company is organizing.
Incorporated on May 30, 1990, Persistent Systems was the first company established in the Software Technology Park in Pune and the first company to have exported software from any STP in India, thus pioneering the offshore software delivery model.
Commenting on this announcement, Dr. Anand Deshpande, Chairman and Managing Director of Persistent Systems said, “As we enter our third decade, it is my pleasure to present Persistent’s refreshed logo. Having achieved several milestones in the last decade, now it is time to move to an identity that takes us to greater heights and new frontiers. This logo is an evolutionary change from the current logo.”
Further elaborating, Dr. Deshpande said, “The refreshed Persistent identity signifies a new image of the Company. A smarter, more modern identity heralds the next decade - one with wider reach, and better capabilities to handle complex challenges.”
Persistent has refreshed their logo earlier after completion of the first 10 years. In the year 1990, the logo comprised the ‘Persistent’ infinity loop in the insignia. In 2000, the Company added a three dimensional textured globe to the ‘Persistent’ infinity loop as the Company’s identity, representing the Company’s global reach.
The new identity captures the brand’s diversity through three vibrant colours - Erudite Blue representing knowledge and achievement; Radiant Orange, excellence and inclusiveness; and Pure Green, responsibility. An organic and dynamic loop wraps around the globe to represent Persistent’s inclusive, all-encompassing leadership. The new colour, green has appeared inside the loop, representing the company’s commitment towards a sustainable world. The logo also includes a specially developed typeface, Newsys, enhancing the modern character of the identity while reinforcing trust established by the Brand.