As the cricket fever grips the entire nation, Pizza Hut, the world’s leading affordable casual dining restaurant in association with Pepsi – the official beverage partner of the ICC Cricket World Cup, is all set to met make the 2011 ICC Cricket World Cup an unforgettable experience for its Facebook page fans.
As a part of this aggressive campaign 99 free Magic Times meals comprising of a Pan pizza, garlic bread and a Pepsi will be given out for free at all 120 Pizza Hut dine-in restaurants whenever a batsman crosses the first 99 runs of the day.
The campaign will be promoted on social media site Facebook, a platform where Pizza Hut continues to remain the biggest restaurant brand in the country. Pizza Hut has experienced an enormous growth of 300% in the fan base during the last 3 months and it is testimony of the brand’s popularity amongst the youth as well as growing association with its patrons.
To be a part of the World Cup fever & enjoy FREE Magic Times meal with Pizza Hut register on the “Pizza Hut Celebrations” page on Facebook at http://www.facebook.com/pizzahutcelebrations and participate in the promotion on all match days before a batsman crossed 99 runs. Once a batsman crosses 99 runs in a single match, participants can print a voucher to avail a free meal in any Pizza Hut restaurant in the country.
Speaking about the special world cup promotion, Anup Jain, Director Marketing, Pizza Hut India said, “Cricket is like a religion in our country and no other sport attracts millions of Indian fans like cricket does. With the rising popularity of social media platform – Facebook across the country, we believe that the cricket world cup will give us a platform to connect with the youth of the country. We will invest an invest an estimated INR 3 cr in FREE meals for this campaign with 99 meals free every day, in every Pizza Hut, once a batsman crosses 99. We aim to grow our fan base to over 1 million during this campaign and continue to be the leading restaurant brand on Facebook!”
Pizza Hut fans on Facebook can also get live score updates on the “Pizza Hut Celebrations page”. The contest will run through the entire 2011 Cricket World Cup.