ZOOP, the children’s brand of watches from Titan Industries Limited, has joined forces with the Marvel Comics Group, one of the world's most prominent character-based entertainment companies. Through this association, ZOOP is proud to launch the Iron Man 3 collection that is inspired by the popular character in the Marvel Studio feature, Iron Man 3.
Speaking about the association, Ajoy Chawla, Vice President – Titan & Retail, Titan Industries Limited, said, “To connect with kids it’s important to be a part of their world. ZOOP’s proposition ‘Be Cool’, its many exciting collections and this latest association with Marvel is an attempt to be true to this philosophy.
This unique association with global brands like Marvel will present to our little consumers a range of exciting products that are inspired by their favourite Superheroes.” He further added, “We are looking forward to launching the first of these products across India in May 2013.”
“Iron Man, one of Marvel's most iconic character resonates with families and the kids audiences alike. This year, to bring the theatrical experience alive, we have launched an exciting range of products inspired by Iron Man and giving the India fans an amazing opportunity to own products that features their favourite Super Hero”, said Roshini Bakshi, managing director, Consumer Products and Retail, Disney UTV. “We are extremely excited to announce our association with Titan for Marvel Super Heroes collection of watches for our fans in India”, she added.
The collection priced at Rs.895/- comprises of 8 special edition watches for young boys and girls, in bold colours of RED, BLUE & YELLOW. The collection is available at all World of Titan outlets, key multi-brand outlets and department stores across the country.