Reliance Broadcast Network Ltd, one of India's youngest multi-media companies with an extremely robust and well crafted set of 7 television channels expands reach into the international markets with the launch of BIG MAGIC INTERNATIONAL in Canada today. Building on the brand lineage of it's recently launched, and extremely well accepted channel in India - BIG MAGIC, the new Channel has been tailored basis an understand Ing and close mapping of the entertainment preferences of the sizeable South Asian Diaspora In Canada. The Channel Is positioned to offer audiences magic from India, ranging from entertainment shows to daily business news from Bloomberg UTV - India. BIG MAGIC INTERNATIONAL is designed to be a truly - all inclusive and absolute package which doesn't currently exist In this market. The Channel has partnered with Ethnic Channels Group (EGCL) s Canada-based television broadcasting, distribution and communications company, specializing In multicultural television channels for the North American market.
BIG MAGIC INTERNATIONAL'S programming will Include a mix of dally sitcoms, shows on varied genres ranging from sodo-mytho and dramas to crime. Some of the key shows drawn from the BIG MAGIC India, include Hum Hoi Bajranges, Police Files, Nodoaniyaan and Hasya Panchayat and reality shows like BIG Bal Kalakaar and BIG Memsaab, It Is a well known fact that religion holds a very special place for Indians abroad, and to cater to this need the Channel will provide viewers direct access Into the sanctum of religious shrines across religions. The Channel will also draw from Reliance Broadcast Network's Intellectual property vertical's televised award shows providing high entertainment doses from across India, ranging the India's Sexiest Bachelor, India's Glam Diva, I Love Style, BIG Hindustan Rising Star Awards, BIG Hindustani Music Awards, BIG Bangla Music Awards and more. Ensuring a complete package, the Channel will also feature stand-up comedies, cultural quiz shows and more that will appeal across age groups.
A core U5P of the Channel will be 3 fresh, 30 minute updates each day with the latest news from the Indian capital markets, coming straight from a credible source like Bloomberg UTV - India. The Channel will also feature a special weekend feature show created around the Indian business world and investments In India.
The South Asian population in Canada is 1.2 million and makes for 5% of the population of the country, at a growth rate of 37.7 % over 2001 census (Source: Parlvar Intln). It Is the largest minority group which is so significant that It also plays a significant part in political affairs and has voting rights. With Ethnic Channels Group as its exclusive representative in Canada the Channel will be available across all major platforms like Rogers Cable, Bell DTH and Bell Flbe, With a robust reach In place, the Channel will reach a relevant audience base of 0.2 million across these platforms. The revenue model Is based on subscription and ad-sales.
Tamil Katial, CEO, Reliance Broadcast Network Ltd. said, "We are happy to reach out to the Canadian market with BIG MAGIC INTERNATIONAL which has been designed to fulfil the need gaps in the infotainment genre for South Asian audiences there. The Channel will bring an Increasing variety of fresh and relevant programming to the viewers which will Include notjust entertainment but also daily business updates from India. With this move, we are optimizing the use of our robust and extensive content library to reach out to both viewers and marketers in the market. The launch of BIG MAGIC INTERNATIONAL opens new and exciting opportunities for the execution of our expansion and growth strategy."
"With our continued expansion into new genres, these channels are a welcome addition to the ECG family" said Slava Levin, Co-founder and CEO of Ethnic Channels Group, Commented Harl Srlnlvas, President of Ethnic Channels Group "We are happy to partner with Reliance Broadcast Network to launch BIG MAGIC INTERNATIONAL which is a first of its kind variety entertainment channel, which will cut across clutter and appeal to the larger south Asian Diaspora in Canada/' BIG MAGIC International will be available to Rogers Digital Cable customers on Channel 840 and to Bell Subscribers on channel no 726.