Ruchi Soya’s brand of healthy foods, Nutrela, was today bestowed with the Master Brand Award for 2012-13 by the Chief Marketing Officer (CMO) Council and CMO Asia at a glittering ceremony held at the Taj Lands End in Mumbai.
The Master Brand trophy and citation was received by Sandipan Ghosh, Assistant Vice President, Marketing, for the Consumer Brands Division of Ruchi Soya Industries Ltd, on behalf of Nutrela.
The award was presented to Nutrela by Dr David Forbes, President and CEO of Forbes Group, USA; and Donovan Neale-May, Executive Director, CMO Council.
Sarvesh Shahra, Business Head, Consumer Brands Division of Ruchi Soya Industries Limited, said: “We are immensely proud to be honoured with this prestigious award since it has highlighted our Brand Nutrela and its products among the most Trusted and Preferred.
It has always been our endeavour to address the key concerns of our health conscious consumers by introducing innovative and exciting products catering to all ages of the family.”
The Master Brand Award is conferred upon those brands that appeal to mass value seeker to premium set of consumers, while constantly keeping in mind a Consumer Centric FMCG approach. For this year 8000 brands were shortlisted, out of which Nutrela was awarded the Mater Brand.