Scrabble Entertainment Ltd. a Mumbai based company, which is India’s first and only deploying entity which installs digital cinema initiative (DCI) 2K and 4K systems and is aiming to convert all the single screens in the country to the Digital Cinema Initiative Platforms. The company views a market of 100 or more screens in the South and is now aiming to target 50 more screens in Andhra Pradesh due to the increasing demand for the DCI systems in this state by the respective exhibitors.
Ranjit Thakur, CEO, Scrabble Entertainment Ltd. highlighted that Scrabble is all set to penetrate into Tier II and Tier III cities of India and bring the 2K, 4K and 3D revolution to the masses of the country. “We have received a great response from the Southern market and especially in Andhra Pradesh, wherein the exhibitors have been proactively showing interest in this DCI technology.
There is substantial scope growth for this DCI platform being adopted by the exhibitors this year because with the increase in the release of the 3D Hollywood and Bollywood movies releasing this year respectively are Spiderman 4, Titanic 2, Iron Man 3,and Raaz 3,Dangerous Ishq amongst the others.
“As a whole, there are a total of 12000 – 18000 screens in India and only 35-45 % of these screens have adapted to digital platforms till date. The global market is also noticing a great change in the industry wherein it is expected that Hollywood physical print will not be available to the theatres by 2013 and Bollywood physical print will be obsolete by 2015 – 2016,” as opined Ranjit Thakur.