FHA2012 Asia’s premier trade event for the foodservice and hospitality industry, is taking place at the Singapore Expo from 17 – 20 April 2012. The exhibition, organised by Singapore Exhibition Services (SES), consists of five specialisedshows, namely FoodAsia, HotelAsia, Bakery&Pastry, HospitalityStyleAsia and HospitalityTechnology. Expected to feature more than2,600 exhibitors fromover 60 countries/regions, FHA2012 provides a good sourcing platform for business professionals to meet and exchange ideas, as well as generate new business leads. An impressive 47 group pavilions are also expected at FHA2012.
This event is important for the Indian domestic market as both the primary and processed food industries are expected to grow rapidly. The food sector is currently estimated to be worth over US$200 billion and is expected to reach US$300 billion by 2015. Growing incomes, falling poverty, changing lifestyles and companies racing to capture India’s middle and upper middle class consumers will cause the food market to grow dramatically in coming years.
With both China and India being the two biggest producers and potential consumers of food in the world, Asia will lead the world market in food production and consumption. This makes the biennial FHA2012 a much anticipated fair both local and international trade players as the exhibition will showcase a myriad of food and hospitality products from around the globe.
FHA2012 will witness an expansion of its exhibition area to 85,000 sqm, serving an expected 54,000 government, business and trade attendees from over 90 countries/regions, presenting a formidable purchasing power to boost their businesses for the robust Asian market.Key industry playerswill be attending the show in large numbers, billing the show as the largest trade event of its kind in the Asian region.
In addition to being a premier platform for generating business and networking opportunities, FHA2012 will also be organizing several special events- including knowledge-sharing conferences and culinary competitions,to offer a true all-rounded food and hospitality experience.
Exhibitors’ and Visitors’ Profile
The five specialised shows feature an international mix of food and drinks products ranging from raw ingredients to ready-to-eat goods; comprehensive showcase of hospitality equipment; luxurious and modern products catering to the hospitality industry; display of state-of-the-art technologies for tech-savvy hoteliers & restaurateurs; and high quality bakery ingredients and products. These shows are designed to meet the diverse needs of the different segments in the foodservice and hospitality industry.
Visitors will be from varied segments of the hospitality and foodservice industry, including airlines, railways, bakeries, hotels, restaurants, departmental stores, logistics, spas, government bodies, trade associations, furnishings and many more.
Concurrent Events
Power-packed Conferences
Presented by C-level executives, FHA2012 Conferences such as Consumer Trends & Food Technologies Forum or Food Safety & Supply Forum will offer the hospitality and foodservice industry leaders an effective platform to gather strategic insights on the current state of affairs and emerging business/technology trends that will govern the future. Highly regarded as a premier networking event, the Conferences also serve as a gateway for businesses to generate new business leads and partnerships. Case studies also allow for attendees to learn through practical solutions.
Various World-Class Competitions for Skill Development
Adding on to the vibrant marketplace would be a series of competitions where culinary chefs, pastry masters and baristas vie for the title of Asia’s best. World-class competing events, including the FHA2012 Culinary Challenge – Asia’s renowned platform for established and emerging culinary talents to gain worldwide recognition; FHA2012 Imperial Challenge– held once every four years to reveal highest levels of Chinese banqueting techniques and artistry;the third edition of Asia Barista Championship– a premier stage which seeks to boost baristas as a professional career and cultivate Asian appreciation of specialty coffee; and the Asian Pastry Cup – the official pre-selection platform to the World Pastry Cup held in Lyon, France.
Judged by influential connoisseurs in the industry, these highly accredited competitions also serve as an avenue for professionals to gain knowledge, learn new skills and promote their talent to the industry.
Wine&SpiritsAsia2012