Luxury is back and travellers are spending big; Small Luxury Hotels of the World (SLH) has enjoyed a continuation of the brand’s outstanding success in 2011 over the first quarter of 2012 with business up by almost 20%. Following an outstanding 20th anniversary year in 2011, SLH has seen exciting new properties from around the globe join the portfolio, a fantastic growth in Club membership and the launch of a new and improved mobile-friendly version of slh.com.

“You can’t keep the luxury man down for long, and one of the key aspects of our success is our brilliant loyalty scheme. Our Club structure, with three tiers including Special, Loved and Honoured, gives members fantastic benefits the more they stay with us. We have over 150,000 Club members and reservations from members have grown by 79% from last year. Our new iPad and mobile versions of slh.com are also proving invaluable for helping guests browse and book on the go. We’ve also added some exciting new properties so far in 2012 which I hope our guests will enjoy,” comments Paul Kerr, Chief Executive Officer, SLH.

12 New Properties Join the SLH Family

Between January and March 2012, 12 new properties have joined the SLH brand; this includes 9 properties in Europe, Middle East and Africa, 2 in the Americas and 1 in the Asia Pacific region. There has been significant demand and growth in Greece and Austria with properties such as the Thalatta Seaside Hotel, Aqua Blu Boutique Hotel & Spa and Rimondi Boutique Hotel in Greece and Jagdgut Wachtelhof and Grand Tirolia Resort Kitzbühel in Austria joining the SLH portfolio