Talwalkars Better Value Fitness Limited, one of the largest fitness chains in India with 120 gyms across 62 cities, has introduced its state-of-art fitness studio called - Nu Form. The Nu Form fitness studios allow full body exercise workouts using the EMS or Electric Muscle Stimulation method.

EMS is a full body training with electrical stimulation. In this method the muscles are stimulated so that the workout is much more efficient. Thus the training which one does is much more intense and faster than conventional weight training. Strengthening, toning and a super-effective workout in a short time span are the main outcomes of an E.MS workout.

The training intensifies the human body's natural process wherein the central nervous system constantly sends electrical impulses to control muscle action and thus reaching deeper muscle layers which are hard to activate through conventional training. The wide range of benefits from EMS training are weight loss and fat removal, strength and endurance, relief from backache, improved blood circulation, enhanced muscle formation and stimulation, improved mobility, muscular imbalance correction and body toning. It also helps athletes who desire a strong, athletic build for themselves in terms of sports training.

The fitness training available at Nu Form studios is an "active exercise" EMS method that gives the user the desired effect without a very strenuous effort. Regular intensive training with EMS helps to reduce excess body fat, gain muscle and positively influence body's metabolism. EMS training simultaneously trains all large muscle groups with high intensity at the same time. This strengthens the core muscles and also helps build muscle mass, along with taking care of body tone. What it offers is that much-desired sculpted look, with unbelievable case!

Benefits of using NuForm studio facilities would include:
Weight Loss
Muscular Strength and Endurance
Enhanced Flexibility
Back Pain Relief

Prior to the commercial introduction of these special studios - Talwalkars has tested the technology extensively in some of the existing gyms. The experience and success of some of the members who have undergone this EMS training talks for itself. Read more what they have to say at: http:// www. talwalkars.net/nuform/Testiinoidals.aspx

Speaking on the launch of NuForm, Prashant Talwalkar, CEO, Talwalkars Better Value Fitness Ltd. said, "Alter doing considerable research in Germany through our team of doctors, dieticians and physiotherapists, we are now ready to launch the "Nu Form" Fitness Studios, with the EMS (Electro-muscle stimulator) machines from M1HA Bodytec, Germany. The unique aspect of this equipment is that it can provide a total fitness outcome to people who have time constraints or who travel a lot. It needs to be done for only 20 minutes once a week, works on 8 muscle group simultaneously and is like doing a few hours of a weekly workout. The results have been extremely encouraging so far."
 
MIHA machines have been successfully used by thousands of users at more than 1500 training centres across Germany and the rest of Europe. The same, proven German technology is now being introduced in the Nu Form fitness studios byTalwalkars in India.

Rainer Beck, Head of MIHA Bodytcch of Germany, the company that manufactures this machine -says "EMS training stimulates the muscle so that your training is much more efficient. Both men and women will benefit as it provides a quick overall fitness regime for the entire body. I am confident that Nu Form fitness studios that are offering the MIHA Bodytech machine technology for the first time in India will definitely be a hit with the Indian consumer as a result of its superior benefits, just as it has been a success in Europe."

One other advantage of this thoughtfully-designed system is that it is easily portable, enabling Talwalkars to offer a premier home service to clients who wish to work out at home or at their workplace. It can also be enjoyed as part of personal training.
Mr. Nitin Shakdher, Vice-President, (Marketing) at Talwalkars Better Value Fitness Ltd. adds "With the launch of Nu Form, we have once again given our consumers the latest cutting edge technology - a time-saving, compact, convenient fitness solution that will offer outstanding results and lead to customer delight. As pioneers in the field, we have always believed in setting global standards in the Indian fitness industry."