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VIP unveils ladies handbags segment 'Caprese'

India Infoline News Service/ 09:42 , Oct 16, 2012

Inspired from the Isle of Capri, a small island in the Campania region of Italy; Caprese bags are made with a distinctly modern design language.

The latest entrant in the Indian market is Caprese, offering a wide range of elegant and fashionable ladies handbags. Inspired from the Isle of Capri, a small island in the Campania region of Italy; Caprese bags are made with a distinctly modern design language. Embracing a holistic concept, the sculptural aesthetics of the creations focuses on avant-garde shapes and precise cuts. They promise to bring a whole new fashion sense to a mass premium segment through high-end fashion imagery, differentiated designs and a very stylish Masstige offering.
 
Caprese has been launched with a wide variety of stylized handbags for women catering to different occasions and usage. The colors, designs and silhouette are chosen keeping in mind the fashion forecasts and the tastes of the Indian woman. Caprese is launching around 50 styles over 100 SKU’s as part of its Autumn Winter’12 collection. And the icing on the cake is the price point of the product. The range is aggressively priced at Rs. 2000 onwards. Caprese will be available at many premium lifestyle stores, such as Lifestyle, Central, Pantaloons and VIP Lounges. Caprese will also be sold in over 100 cities across 400 outlets.
 
Imported and marketed in India exclusively by V.I.P Industries Ltd., Caprese marks V.I.P Industries Ltd. foray into the competitive yet lucrative segment of women’s accessories. Spearheaded by Radhika Piramal, Managing Director, VIP Industries Ltd. Caprese will be rolled out post extensive test marketing, across India. Explaining the idea behind getting into handbags, Piramal said, “The branded handbag industry in India is at a very nascent stage, and there is clear absence of a big brand with pan-India presence. With our companies strengths in branding, retailing and distribution we will be able to bring the best of Caprese to the Indian consumers across India and grow the branded part of the category far faster.”

 



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