Vodafone India Ltd., one of India’s leading telecommunications service providers, in association with BIG Cinemas has launched a unique initiative to make Vodafone customers feel special. Between 12th Aug to 26th Aug, 2012, any Vodafone customer, who goes to see a movie in BIG Cinemas at Imax Wadala, Metro , Dhobi Talao, Mulund ,  Huma, KanjurMarg, Vashi, Little World ,Kharghar, Movie Star, Goregaon West and Sangam, Andheri East.  will get a Birthday surprise that will truly Delight! 

As part of this initiative, Vodafone customers visiting partnering BIG Cinemas screens on his/ her birthday, will get a free ticket to watch the movie and a greeting card by Vodafone! That’s not all, as soon as the movie breaks into intermission, Vodafone will put up a slide on the screen with the Vodafone customer’s name, while playing the birthday jingle in the background.

Additionally,  BIG Cinema in R City Ghatkopar will present the Vodafone birthday customer with a birthday cake .  The Vodafone BIG ‘Birthday Surprise’ initiative is a part of the ongoing ‘Vodafone Delights’ programme that seeks to bring multiple simple, meaningful joys to the life of every customer,  throughout the year.

To be implemented across 41 cities, 55 multiplexes and 162 screens, The Vodafone BIG Birthday Surprise is expected to reach approximately 60000 cinema viewers each day. Cinema halls offering  the Vodafone BIG Birthday Surprise will have attractive display material highlighting the ‘Vodafone Delights’ special initiative. Posters and panels will be put around the box offices, informing people about the initiative.

Speaking about the initiative, Arvind Vohra, Business Head - Vodafone India said “At Vodafone making every customer feel special is second nature and it is one of the key factors driving every thing we do. Birthdays are special to all and we wanted to contribute to the celebratory moments with a generous dose of ‘feel special’ elements, without being intrusive. We are happy that BIG Cinemas has partnered with us to make birthdays extra beautiful for Vodafone customers.”