YES BANK, India’s fourth largest private sector Bank, has entered into Gold Bullion distribution under the YES SWARN brand, making available the revered and precious yellow metal at competitive prices. With YES Swarn, the Bank has added yet another on demand investment option to its existing retail products portfolio for discerning investors and its rapidly growing retail customer base.

YES SWARN is available in Gold Bars of 10 gm, 20 gm and 50 gm denominations that are of 99.99% purity, made in Switzerland and will come with an Assay certification, signifying the highest level of purity as per international standards. Enclosed in tamper-proof Certicard packs, the bars will be available across Mumbai, Delhi, Bangalore and Chennai currently, and soon to be launched in others cities. The Gold Bars will be competitively priced on the basis of the daily international bullion prices.

Speaking on the launch, Dr. Rana Kapoor, Founder, MD & CEO, YES BANK said, “Gold has always added sheen and security to the dreams of the Indian household, and has remained a valued possession that one inherits onto multiple generations. It is with immense institutional pride that we launch YES SWARN, which combines reliability and strives towards adding customer convenience to buying gold. With this launch, we aim to further the value addition through a more comprehensive retail portfolio of products for our valued YES BANK customer.”

As an asset class, gold has historically provided steady appreciation with about 19% CAGR appreciation in the last 10 years. It has multiple benefits which are well known viz. an excellent long term investment therefore at low risk, excellent diversification for investor’s portfolio giving better returns at minimal risk, liquid asset not subject to any maintenance cost, indestructible as well as a good investment in times of unforeseen crisis. The spate of global events over the past few years have only added to the attractiveness and security of the yellow metal.