Meanwhile, the BSE Sensex was down 66.21 points, or 0.39%, to 16,851.87.

On BSE, 4.26 lakh shares were traded in the counter as against an average daily volume of 1.33 lakh shares in the past one quarter.

The stock hit a high of Rs 161.60 so far during the day, which is also a 52-week high for the counter. The stock hit a low of Rs 154.15 so far during the day. The stock had hit a 52-week low of Rs 109.65 on 5 October 2011.

The stock had outperformed the market over the past one month until 24 July 2012, rising 13.73% compared with the Sensex's 0.32% fall. The scrip had also outperformed the market in past one quarter, rising 13.73% as against 1.68% fall in the Sensex.

The large-cap company has an equity capital of Rs 95.40 crore. Face value per share is Re 1.

Zee Entertainment Enterprises, during trading hours on Friday, 20 July 2012, said its consolidated profit after tax rose 21% to Rs 157 crore on 21% growth in operating revenue to Rs 843 crore in Q1 June 2012 over Q1 June 2011. The stock has risen 9.59% in four consecutive sessions from a recent low of Rs 146 on 19 July 2012.

The company's advertising revenues grew 18% to Rs 447.70 crore in Q1 June 2012 over Q1 June 2011. Subscription revenues rose 19% to Rs 364.10 crore in Q1 June 2012 over Q1 June 2011. During the quarter, domestic subscription revenues stood at Rs 250.50 crore, while international subscription revenues were Rs 113.70 crore.

Operating profit (earnings before, interest, taxes, depreciation and amortization, or EBITDA) rose 50% to Rs 233.20 crore in Q1 June 2012 over Q1 June 2011. EBITDA margin stood at 27.7%.

Zee Entertainment Enterprises is one of India's leading television, media and entertainment companies.