eBay President Devin Wenig announced a new look for the eBay brand. The refreshed logo reflects the global online marketplace eBay is today and symbolizes a dynamic future.

eBay’s refreshed logo is rooted in our proud history and reflects a dynamic future. It’s eBay today: a global online marketplace that offers a cleaner, more contemporary and consistent experience, with innovation that makes buying and selling easier and more enjoyable. While auction listings remain an important part of the business, today, most items sold on eBay are new, listed at a fixed ?Buy It Now! price.

The new look will begin to appear across eBay sites and channels next quarter.

Our vibrant eBay colors and touching letters represent our connected and diverse eBay community – more than 100 million active users and 25 million sellers globally and growing.

The eBay logo is known the world over, so changing it was not a decision made lightly.

On today’s eBay, you can buy a rare camera from a collector and a new digital point-and-shoot from a trusted electronics seller; a vintage dress from a fashion boutique owner and a new jacket from a designer you love; or a one-of-a-kind item from someone who shares your passion. You’ll also find great deals on new items from your favorite brands, retailers and local neighborhood stores. This is the new eBay.

eBay is a mobile commerce leader. Our mobile apps have been downloaded 100 million times, and this year company expect over $10 billion in volume transacted via mobile. Shopping anytime, anywhere? This is the new eBay.

The company intend to keep creating better ways to buy and sell. It will keep helping sellers of all sizes – from individuals and small merchants to top brands and retailers – compete in today’s rapidly changing world. And eBay will become more personalized, tailored to the way you want to shop.

In September 1995, eBay began by connecting a seller with a buyer who wanted a broken laser pointer. Today, we’re still focused on connecting buyers and sellers, anytime, anywhere, to the things they need and love.