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Sonya Hooja, Co-founder & Director, Imarticus Learning

Anil Mascarenhas / 09:34 , Nov 02, 2012

Sonya Hooja, Co-founder & Director, Imarticus Learning, has over eight years of work experience at Accenture (Management Consulting), Affiliated Computer Services (ACS) and the erstwhile Lehman Brothers, and has worked across US, Singapore and India. Her primary roles have been strategy development and project management across diverse industries such as financial services, education, public sector and pharmaceuticals. Her experience is invaluable to a company like Imarticus, that is focused on creating a sustainable pool of skilled professionals. She has a BA (Honors) in Economics from Rutgers University, USA and an MBA from INSEAD.


Imarticus offers comprehensive industry specific training programs in various sectors such as Financial Services.. Our first program focuses on training and providing career options within the Investment Banking industry, an attractive career choice that is currently inaccessible to many due to lack of awareness and relevant skills. An industry relevant curriculum, distinguished faculty, innovative learning methodology and a strong relationship with the industry are our key strengths. Imarticus has been formed to bridge the gap between academia and industry by providing the knowledge and skill sets which are essential in today’s competitive working environment. Through our programs, we aim to elevate the skill levels of our aspiring students and job seekers thereby increasing their employability and relevance to the industry at large.


Replying to Anil Mascarenhas of IIFL, Sonya Hooja says, “The business model of Imarticus learning is based on two pillars – first one being students and candidates who are looking to begin their career in IB.”

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What is the business model of Imarticus Learning?

The business model of Imarticus learning is based on two pillars – first one being students and candidates who are looking to begin their career in IB.  The other set of clients we have are corporate and we help them train their employees thus, it makes another critical market for us. In addition to training, we believe that placing our candidates to corporates can be a revenue source for us in the long term.


What is the infrastructure you have in place for the same? To what extent does it contribute to the costs of running operations?

Imarticus has built state of the art facility, with ready Wi-Fi access, computer lab with latest technologies, and built-in video conferencing capability for industry professionals interacting with students. We believe our infrastructure is one of our core competencies and yes it is expensive!


What would be the growth drivers for your company?

Student intake by launching specific programs basis demand from corporates

Launching skill based knowledge programs

Corporate Trainings & Recruitment


What are your capex plans? How would you fund the same?

Our first institute is setup in Mumbai. We will be launching in Pune, Bangalore, Chennai and Hyderabad in the next few years. Funding will be internal, but we are open to external funding with the right strategic partner.


Brief us on your financials.

We have a target of 400 students for year 1 and we are well on our way to achieve that. We have already had 100+ students enrolled last quarter. Additionally, we have also been successful in attaining 2 corporate training accounts over the last quarter.


What kind of partnerships are you seeking to expand your student base?

We are talking to various colleges and corporate firms to partner with. More importantly, we look for organizations who share our vision to partner with.


Comment on your geographical spread? What are your plans for pan-India expansion?

We are intending to launch across Pune, Bangalore, Chennai, Hyderabad & possibly other cities in the coming years launching specific programs intending to improve the overall employability & in turn meeting the corporate demands.


What is the shareholding pattern of the company? Any plans to sell stake?

Our directors and management of the company have direct ownership. We are open to funding from the right strategic partners – that can contribute to the business on multiple fronts.