Lycos Internet announced the launch of Brightcom, a global ad tech company that provides multi-channel products, and proprietary programmatic solutions for advertisers and publishers across video, display, social and mobile channels. Brightcom brings together the legacy of 'Ybrant Digital' along side the 'Brightcom' media initiative.
This combines data-driven technology together with the Company's strong bonds with advertisers and publishers, all in one consolidated plan. The motto of the brand is 'Leading through technology, winning through people'. Gali Arnon will take on the role of CEO of Brightcom.