The Indian Luxury Expo has cemented its position in the luxury industry by bringing over 30 luxury brands across 20 lifestyle segments to a notable crowd of 600 luxury consumers on day 1 of the expo. Held at the Grand Hyatt in Mumbai, the lavish expo acted as a platform for the brands to exclusively launch and showcase their products to an elite and discerning audience of HNIs and UHNIs from Mumbai and across the country.
The exposition found a huge embrace in the city. The man behind this huge luxurious concept, Karan Bhangay, CEO, The Indian Luxury Expo said “India is a fast growing target for luxury products and services worldwide. The Indian Luxury Expo is designed to showcase the finest luxury brands across various verticals under one single roof. We have received a great response so far in Mumbai and we are looking forward to the same support for the following two days.”
The expo was well attended by corporates, film personalities, socialites, politicians amongst others. Dipannita Sharma Atwal was drawn to the animal’s right organisation, PeTA as they showcased vegan leather-free bags and stylish synthetic leather shoes, cosmetics for their noble campaign ‘Extra VEGANza, Be classy without cruelty’. Gorgeous actress Shazahn Padamsee and designerArchana Kochhar launched India’s only gold plated iphone 5 designed by ‘Binny’s Designer Diamond Jewellery.’ The brand that accessorizes any luxury product with gold and diamonds used The Indian Luxury Expo as a launch pad to launch the phone costing a whopping 6 Lakhs.
At the entrance was the beguiling Ghost by Rolls Royce and BMW bikes setting the expectations and aspirations high for every visitor soaring. Alongside were the Mini Cooper cars and Burmester speakers standing tall. Stealing the show was the high quality sound from Denmark based speaker & home theatre brand Steinway Lyngdorf while they played some music that enticed the luxury consuming audience. On the occasion, Monica Sambharya, Co - CE0 & Director, Trescent Lifestyles said, "The Indian luxury expo is the first time that all big brands are under one single roof. This is the perfect platform to showcase the best among the best. And what better opportunity to showcase our unique and most luxurious Steinway Lyngdorf Model D for the first time in India! "
Other brands that showcased at the Indian Luxury Show includes;
|Hub Town||Nizam by Gitanjali|
|Ajmera Realty||Binny's Designer Diamond Jewellery|
|Yachts & Boats||Bird Retail – Bally, Van Laack and Porsche Design|
|Bikes||Anand G Bridals|
|BMW bikes||Saint Louis|
|Rolls Royce||Kanchi Designs- launching Ebru collection|
|Aston Martin||Adler & Roth|
|Art||Impressionz flameless candles|
|Aura Art||Luxury Banking|
|Ritu Singh||Kotak Mahindra|
|Ram Indranil Kamath||Spa|
|Luxury appliances||Iva Spa|
|Kawai Pianos||Daljit Auto Design|
|Steinway Speakers & Home Theatres - launching and available to view only at the expo||Advent Wellness Products Pvt. Ltd.|
Innovative concepts like luxury spa consultancy by Iva Spas, Impressionz flameless candles captivated the audiences. On their association with The Indian Luxury Expo, Nidhi Aggarwal, Marketing manager, LLadro said, “The Indian Luxury Expo is a great concept as it gives a single platform for all luxury brands to come together and connect with their target audience. Since the luxury consumers are very diversified and need to be targeted in segments – such a platform only helps to reach out to the vast audience at one go. And that is the reason Lladro participates in such exhibitions even when we have 2 boutiques in the same city – it helps to connect with your audience; and sharing the space with other brands of the same segment only helps in brand building.”
The Day 1 of the first of its kind event dedicated completely to luxury received an overwhelming response and was a grand success. Heads of various brands showed expressed their contentment and excitement for joining hands with Jukebox to make this expo a reality.
India Infoline Research Team / 14:59, May 20, 2015
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