The 24/7 technologically and analytically driven services across all the 3 KEY channels (OEMs, Offline and OTA) of reach to the end customer, reveals certain key trends, for the Indian App Ecosystem, enlisted below for the period of January to August 2015 by the MoMagic business and analytics team.
Indian App Ecosystem: Key Trends:
15% -18% month on month growth in App Installation
43% of the app installation in mobiles priced between 5000 to 10,000
64% installations on TOP 5 Indian-Chinese brands and 36% on Global TOP 5 brands
Tier II Cities showing more appetite for growth and potential of further penetration
Games, Social Networking, Entertainment are the 3 most in demand APPs in Tier II Cites with Utility catching up fast
The data and trends are based on MoMagic reach to100M Users.
Arun Gupta, CEO and Founder MoMagic Technologies said, “an important trend which the data showcases is that we have managed toregister 98% activation and 80% retention within 1 week, an important indicator that for online penetration an offline network is important, especially in the Indian context and keeping the Tier II and Tier III cities in mind.”
He further added, ”2 key reasons for better results with offline is: lower Internet penetration, network issues and lack of awareness and understanding amongst the end customer especially in the next rung of cities, where there is a clear need for one-on-one interface and explanation.”
With the handset market accelerating at the rate of 25% to 30% for India, MoMagic Technologies aims to have 12M new USER acquisitions in the FY 2015-16 through offline channel. Having registered a remarkable 300% y-o-y growth in revenue for FY 2014-2015 and worked on more 200M handsets in past 55 months, the company believes that the India App Ecosystem and M Commerce will play a significant role in the Digital India and Make in India Initiatives of the Government of India.