The move will help S.P.A.G. build on expertise, further expand the service offerings and strengthen its presence in the fast evolving pharmaceutical, med-tech and healthcare sector.
S.P.A.G. recognizes the huge opportunities that exist on the digital platforms for pharmaceutical and med-tech companies in India – both multi-nationals as well as domestic. Companies are acknowledging the need to spend more on digital marketing and social media. This has fueled growth prospects for marketers in the pharmaceutical, med - tech and healthcare sectors. S.P.A.G. aims to underscore this potential and enable firms to engage better with the HCPs, and the patient community through digital marketing and social media strategy.
With this collaboration, S.P.A.G. is aiming for a big qualitative and quantitative leap in the digital marketing space, a portfolio that is managed by its digital marketing arm, D Yellow Elephant (www.dyellowelephant.com). Aman Gupta, Managing Partner S.P.A.G. created D Yellow Elephant in early 2015 as a full-service, specialized digital marketing firm focusing on pharmaceutical and life sciences industry. It offers specialized marketing communications services by integrating technology, medical sciences and communications.