ITC Hotels and The Luxury Collection partner with Beautiful Destinations to host India’s Largest InstaMeet

India Infoline News Service | Mumbai | October 25, 2016 11:43 IST

Nearly 20 of social media’s most coveted content creators and tastemakers - including Jack Morris (@doyoutravel), Murad Osmann (@muradosmann) and Eleanor Calder (@eleanorj92) - will provide 40 million followers an exclusive look into the cultural experiences of New Delhi, Jaipur and Agra through a “social-first” lens during India’s largest InstaMeet to date.

ITC Hotels and The Luxury Collection, in collaboration  with  Beautiful Destinations, the creative agency behind the largest  travel  and  lifestyle community on social media, have invited the most  celebrated travel and lifestyle names in the social sphere to explore India  in  a  unique  and  indigenous way.

Nearly 20 of social media’s most coveted   content   creators   and  tastemakers - including  Jack Morris (@doyoutravel), Murad Osmann   (@muradosmann) and Eleanor Calder (@eleanorj92) - will  provide 40 million followers an exclusive look into the cultural experiences  of  New  Delhi,  Jaipur  and  Agra  through  a “social-first”  lens during India’s largest InstaMeet to date. Taking place from  October  24-29,  the  social  media influencers will be hosted by ITC Hotels  at  the ITC Maurya and ITC Grand Bharat in New Delhi, ITC Mughal in Agra and ITC Rajputana in Jaipur. 
 
“My  team  and  I  are  highly  anticipating our first trip to India,” said Jeremy  Jauncey, Founder and CEO, Beautiful Destinations. “For years, we’ve heard  how  beautiful the country is from locals reaching out on our social channels.  Along  with  our  esteemed  peers and friends, we’ll present the destination in a way  never seen before to our community of more than 12 million followers on Instagram, Snapchat and Facebook.”   
 
Shot  for  a  mobile,  millennial  audience, social-first photos and videos provide  a  different  perspective  than content typically found in a print advertisement  or  brochure.  As  part of the collaboration, ITC Hotels, an exclusive  franchisee  of  The  Luxury  Collection  in India and one of the country’s leading luxury hotel chains, will host the group at its hotels in New  Delhi,  Agra  and Jaipur; the three cities that make up India’s Golden Triangle.  Each  ITC  luxury  hotel  is  acknowledged as a gateway to their respective  destinations,  enabling  the  InstaMeet attendees to experience unique   and  extraordinary  facets  of  the  region,  including  a  dining experience  featuring local delicacies and a cultural performance, amidst a spectacular  view  of  the Taj Mahal and hot air balloon rides over Jaipur, among other enthralling aspects of the destination.      
 
"Each  hotel  in our collection embodies the ethos of the destination it is located  within,  through  architecture, art, interiors and services,” said Dipak Haksar, Chief Executive, ITC Hotels & WelcomHotels. “We are delighted that  this  partnership  will  enable us in our endeavours to showcase some incredible  facets  of  India  to  the  world, through these leading global content creators."    
 
“As more and more people are turning to Instagram to be inspired for their next  trip,  we  are thrilled to partner with Beautiful Destinations on the InstaMeet  in  India,”  said  Meredith  Dichter, Global Brand Director, The Luxury Collection Hotels & Resorts. “Together with ITC, we are uniting some of  the  most  prolific  content creators from around the world to tell our story and capture the rich history of India.”         
 
During  InstaMeets,  a  group  of content creators unite to take photos and videos  together.  Through  each  of  their  personal shooting styles, they provide  different perspectives of an experience or place to share with the Instagram  community. The Instagram community is encouraged to be a part of the  journey  and follow along by tracking the hashtag #IndiaInstaMeet. The InstaMeet attendees include:
 
@theluxurycollection
@itchotels
@jeremyjauncey
@tomjauncey
@jacob
@sam_kolder
@jamesrelfdyer
@muradosmann
@natalyosmann
@eleanorj92
@aspynovard
@canon_photos
@doyoutravel
@nikon_photography_
@calsnape
@parkerjferris
@gypsea_lust
@taramilktea
@taylorcutfilms
@alyssalynch
@maximilianhurd
 

Advertisements

  • FREE Demat A/c + Rs.2000 Cashback ...Click here
  • Now get IIFL Personal Loan in just 8* hours...APPLY NOW!
  • Get the most detailed result analysis on the web - Real Fast!
  • Actionable & Award-Winning Research on 500 Listed Indian Companies.