Built around the ethos of live, dare and inspire, the brand is rooted in Yuvraj’s personal journey with YouWeCan – an NGO that he set up for cancer patients and survivors. The royalties from the sale products will go to the NGO with the objective of making it self-sustaining.
YWC will be available in two distinct product lines - (i) The Gold Line, and (ii) The Core Line. The Gold Line features a range designed and curated by celebrated designers, Shantanu & Nikhil. The Core Line has been conceptualized around the lifestyle of an active go-getter and seamlessly integrates every day comfort and an athletic lifestyle with trendy fashion. The above range is now available on Myntra from a price point starting from Rs. 1,199 up to Rs. 4,400.
The range will be manufactured by ‘Suditi Industries, who hold the distribution rights for YWC and have partnered with Myntra for exclusive online retail distribution. The collection comprises of fashionable multitudes for men, women and kids of age 4 to 14 years. Suditi Industries is known to be an integrated set-up for knitwear solutions and has acquired rights for brands like FC Barcelona, Manchester City FC, MTV and many more.
Speaking on the occasion, Ananth Narayanan, CEO, Myntra said, “Myntra has redefined the online fashion ecosystem in the country and we have tied up with YWC as we see a lot of potential in sports inspired lifestyle fashion. By adding Yuvraj’s YWC to our portfolio of brands, we intend to bring the ace cricketer’s nonchalant fashion sense and compassion for a cause, to hundreds of thousands of fans across the country.”
Speaking on the occasion, Cricketer and Humanitarian, Yuvraj Singh said, “I am really happy that we have tied up with Myntra as our exclusive online retail partner for YWC. Having a strong online presence is essential for us to be able to reach out to a larger audience and get them involved with YWC, which represents fashion for a cause. YWC exudes sporty fashion and Myntra is an undisputed leader in this category which makes it a perfect platform for us to launch YWC.”
Pawan Agarwal, Chairman&Managing Director of Suditi Industries said, “With YWC we have created a premium clothing brand, which not only focuses on fashion but also on premium fabrics like Supima Cotton, Knit Linens and Indigo. Our associations with Myntra have always been a success and partnering with them for an exclusive deal was quite natural. Myntra is known to be the best fashion portal for both domestic and international brands and we believe together we can make YWC one of the best premium lifestyle brands in the country.”
With the introduction of YWC on Myntra, the online fashion major has further strengthened its hold on the lifestyle category, especially the atheleisure segment. Myntra houses over 10 top outdoor brands, making it the go-to destination for all fashion needs, including sports.