As of June 2016, the industry count stood at 4.9 million in India and at 335 million globally. Over half (55%) of domain names registered in India are on .com domain extension, it read.
Demystifying the term, the study explained that a domain name identifies an IP address, while accessing a URL on the internet. Accordingly, domain names are key to doing any activity on the internet including search, navigation and transaction etc. The released Zinnov study is aimed at tracking the domain name industry in India around the growth of the internet and intends to present its key trends on an ongoing basis.
Detailing the findings, the launched report brought to light that 40% of the total registered domain names in India are used for creating a website; while 10-12% of them are used for professional emails. A share of 3-4% of the domains are utilized for creating mobile enabled websites. The study further noted that .com remains a clear market leader in Indian industry with over 55% share of the bought domains and 53% share of the websites. Additionally, as per the SMB survey conducted for the released Zinnov study, over 79% of the SMBs showed preference for .com over other TLDs.
Speaking about the launched study, Pari Natarajan, CEO & Co-Founder, Zinnov, said, “Technology has continued to be the key transformative factor driving the Indian economy. The rapidly growing internet user base as well as the ever increasing number of technology enabled SMBs has helped India witness significant growth in domain name adoption over the last few years.Increased awareness about various usage of domain names including websites, professional email, redirects to social media pages and trade portal etc. will further help drive the market.”
Commenting on the current market landscape, Praveen Bhadada, Practice Head & Partner - Digital Practice, Zinnov, said, “A modern Digital SMB is powered by technology solutions that help drive top line growth, maximize output and derive cost efficiency. Having a domain name is a key solution that enables SMBs to create their own professional identity and enhance their digital discoverability. As India continues to witness one of the fastest growth of impact of internet on GDP, such digital enablement of SMBs will further drive the growth momentum.”
“We congratulate all the market players who are a part of this growth journey in the Indian domain name industry and would encourage them to invest further in building awareness and market creation activities. India boasts of one of the largest SMB base in the world and increasing propulsion of Indian SMBs towards digital adoption presents a huge untapped opportunity”, he added.
Giving specifics of the geographical spread of the landscape, the study further read that the Indian states with high penetration of internet users indicate a higher domain name adoption. Maharashtra, Delhi/ NCR & Karnataka emerged as top 3 states with over 38% of the registered domain name business in India.