InMobi plans to double its investment in China

India Infoline News Service | Mumbai | October 14, 2016 11:29 IST

The firm is amid the rare global internet companies that have managed to make it to the China market.

Post making a record of 15-fold growth in China, mobile ad-tech firm, InMobi is in plans to double the investment in the aforesaid market into which it had entered four years ago, as per an ET report.

The company is planning to make an investment of $15 million (Rs 100 crore) in the China business in 2017, so as to continue to fuel the growth potential in its fastest-growing market, according to Arun Pattabhiraman, Global Head of Marketing, InMobi, said the report.

Investments in the previous two years have got doubled in China, in terms of sales and operations. China investments constitute 40% of the total sales and operations investments, as of today. Investment growth in China is expected by another 100% in 2017, he told ET.

The China market contributes more than 28% to the company’s total revenue. The firm is amid the rare global internet companies that have managed to make it to the China market and secure a place for themselves in the aforementioned market, added the report.

 

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