The platform, named Destination f is an endeavor by the etailer to provide a one stop solution for its employees to ensure workplace collaboration through on-the-go access to all the company policies, workflows, polls, project updates, team discussions and other HR related activities.
“A latest study by Economist Intelligence Unit (EIU) this year links higher employee engagement and business performance with mobile-optimized working environments, leading to increased productivity, creativity, satisfaction, and loyalty. As a frontrunner in innovation, Jabong is again taking the lead in engaging with our young workforce and creating a more responsive work environment through this mobile intranet. With 70% of our business revenues coming from mobile, it also dovetails nicely with our technology strengths in leveraging this platform for our internal customers,” Ananth Naraynan, CEO, Jabong said.
A majority of Jabong’s employees are millennials and this initiative also extends the brand philosophy of ‘Be You’ to encourage its employees to express and engage with the company beyond traditional emails. The mobile intranet went live in just two weeks along with the pre-and post-launch communication and saw a great adoption rate with almost 90% employees claiming their accounts in first three weeks of launch. An intuitive interface obviated the need for any training or huge change management. Jabong saw one of the earliest buzz during its beta testing on Destination f last month when its CEO Ananth Naraynan shared his selfies with the employees on the platform.
“What is driving the most engagement especially among the millennials is the ease with which employees are able to connect with their colleagues at Jabong with just a click on mobile. Some of the maximum number of likes that I have been getting from our team are for posts sharing my experiences and for pictures of Jabong products being delivered to delight our customers,” says Deepa Chadha, Chief Human Resource Officer at Jabong.
Some of the other employee-friendly practices at Jabong include TGIM (Thank God its Monday) where every alternate Monday, it hosts an event for its employees, be it karaoke afternoon, an online competition, a dart competition, snacks at the cafeteria or even participation in a CSR activity and SHE - a woman-friendly program that offers an in-house crèche, flexi-timings and options to work from home. Jabong had also recently announced the extension of its maternity leave benefit program from 12 to 26 weeks.