Myntra acquires logistics startup 'InLogg'

India Infoline News Service | Mumbai | April 20, 2017 10:32 IST

In a bid to strengthen its logistics process, the e-commerce major Myntra on Wednesday announced that it has acquired InLogg.

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In a bid to strengthen its logistics process, the e-commerce major Myntra on Wednesday announced that it has acquired InLogg.

InLogg is a Bengaluru-based technology platform which provides end to end logistics solutions with mobility and IoT-based SaaS solutions for the e-commerce sector.

As part of Myntra’s first acquisition in 2017, the team at InLogg has been inducted into Myntra, which will further solidify and expand Myntra's supply chain capabilities.

"Myntra's vision is to use technology to democratise fashion. With an 80% year on year growth, we are on a strong trajectory to achieve this. The Inlogg acquihire with the platform and capabilities will help us scale while delivering great customer experience in Tier II, III and IV cities. It will allow us to leverage local and regional players to enhance our reach, reduce delivery time and develop a plug and play model which can be scaled in the future," said Ananya Tripathi, chief strategy and planning officer, Myntra, while speaking to a leading English daily.

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