Today, the company launched, its first offering in the entertainment space, an Android APP, called ‘Chillx’.
Chillx is a complete entertainment based platform aimed at placing the power of choice in the hands of consumers. The App will give consumers choice in languages, entertainment formats, genres as well as payment mechanisms.
Sweta Agnihotri, CEO - Content Syndication, Reliance Entertainment- spoke about Chillx; "While Apps downloaded are mostly in line with global popularity, interest in content consumption in regional language is high. We see smart phone screen as a fantastic gateway to the consumer and our cross functional team will leverage its understanding of content and industry relationships to amplify value offering to the consumer.”
The app is a digital entertainment departmental store that curates a mix of games, music, viral videos & clips, entertainment news, short films & full length movies.
Vijay Singh CEO, FunOnGo Media & Entertainment LLP- said “This endeavor allows us to widen the scope of consumer engagement on a scale that is possible only when you are a part of India’s leading entertainment conglomerate like Reliance Entertainment.”
Content on Chillx is available across major Indian regional languages like Bengali, Tamil, Telugu, Kannada, Malayalam, Punjabi, Marathi, Gujarati etc.
Shibasish Sarkar, Chief Operating Officer, Reliance Entertainment said: “Digital platforms are encouraging a wider audience with diverse consumption patterns, we recognize that this calls for innovative approach in the manner we produce and present our content. The launch of Chillx is in line with our business vision.”
Chillx contains an exhaustive games section, with several premium games available on a try and buy basis. The portal also lists and recommends apps for Indian users depending upon their usage habits.
The approach that makes Chillx relevant to partners and consumers alike are:
(a) Accessibility: Chillx is distributed to consumers via 3 routes; On Device with select Indian OEMs, side loaded at telecom retail stores & on GOOGLE Play Store.
(b) Connectivity: Chillx offers both online streaming and download options.
(c) Usability: Convenience to customize the User Interface in multiple Indian languages.