Sanghi Industries has signed up as an associate sponsor of Gujarat Lions for the on-going Indian Premier League T20 tournament. The Gujarat Lions team will represent Rajkot city under the captaincy of Suresh Raina.
Commenting on the partnership with Gujarat Lions, Alok Sanghi, Director, Sanghi Industries Ltd said, “This association is a unique opportunity for rural Gujarati audience to participate in global properties like the IPL, thereby forming an emotional connect with our customers The Lion evokes a feeling of invincibility and Gujarati pride, the same qualities that represent our brand as well.”
Keshav Bansal, owner of Gujarat Lions team and Director at Intex Technologies said, “We were looking for association from leading Gujarat-based corporates and are happy to welcome Sanghi Industries on-board. We are confident that this association will give both the brands the desired connect and extensive reach with youth and other audience in Gujarat.”
“We are looking to create a buzz around the IPL for rural audience through massive publicity in local print and electronic media. This will be supported by wide outdoor and social media campaign. We are also looking at team connect through player interactions, match participation and distribution of team merchandise to our key business associates. Complimented with our existing marketing initiatives, this association will take the Sanghi Cement brand to new heights,” Alok Sanghi added.
Gujarat Lions will play a total of 14 matches. Of these, seven matches will be played at two of their home venues, Rajkot and Kanpur.