Attero continues to spread awareness on E-waste

India Infoline News Service | Mumbai |

E-waste is recognized as one of the most hazardous portions of the world’s waste stream, and proper awareness among consumers is imperative.

Attero, India’s largest electronic asset management company launched a series of E-waste Collection Drive and Awareness Programs in four residential societies in Indirapuram, Ghaziabad and at Ryan International School, Gurgaon on August 3, 2013. The e-waste collection event was organized by Attero as part of the Clean E-India Initiative and aims to educate students and the residents of the societies about the hazards of e-waste and promote eco-friendly recycling.

E-waste is recognized as one of the most hazardous portions of the world’s waste stream, and proper awareness among consumers is imperative. Striving to work towards a safer and sustainable environment, Attero has been continuously organizing e-waste collection drives in and around Delhi-NCR.  

Attero recently launched a week long E-waste Collection Drive and Awareness Program at Ryan International School in Gurgaon. Attero had earlier engaged with The Shri Ram School in Vasant Vihar to create e-waste awareness among students, and had received an overwhelming response from them. By targeting students, Attero aims to ensure that the future generation starts caring for the environment at an early age. 

The E-waste Collection event at Ryan International School began with an interactive session on e-waste for the students. They were familiarized with the numerous toxic components found in e-waste and how they affect the environment. The session also focused on informing students about why one needs to dispose e-waste in an environmentally responsible manner. 

The E-waste Awareness Session was followed by a painting competition for students, where they were asked to use their creativity to depict the problem of e-waste. Attero’s e-waste collection boxes were placed in the school premises and students were encouraged to collect and drop off their old electronics and appliances in these collection boxes during the week.

Attero also launched a RWA e-waste collection program in Indirapuram which was the 44th RWA E-waste Collection Drive launched by Attero, and covered four residential societies - Gaur Green City, Lotus Pound, HRC Professional Society and SPS Residency. This event aims to educate consumers at ground level and offer them an eco-friendly solution for disposing their old broken down electronics. 

The two day event targeted over 9000 residents in the four residential societies. As part of the E-waste Awareness Program, residents were informed about the hazards associated with e-waste and the need for environmentally safe and responsible disposal of end of life electronics. Several e-waste collection boxes were placed at various locations in these residential societies and residents were encouraged to drop off their old electronics and gadgets for eco-friendly recycling.

The e-waste collected at these e-waste events will be transported to Attero’s state of the art recycling facility for eco-friendly disposal. Attero has established a pan India reverse logistics network for efficient collection of e-waste and covers 25 states with bulk collection facilities from over 500 cities across the country.

These e-waste collection events were launched by Attero as part of the Clean E-India Initiative. The Clean E-India Initiative is a joint partnership between Attero and the International Finance Corporation (IFC), a World Bank entity. Attero organizes e-waste collection events in residential societies, corporate organizations and schools as part of the initiative. The Clean E-India Initiative aims to raise awareness about e-waste and establish an effective take back model for e-waste collection, by bringing together and working with all stakeholders involved in the electronics supply chain. 

As more and more consumers participate in these e-waste collection events, it will bring in huge network benefits as each new consumer joining the network brings incremental value to all other consumers who are part of the network because more OEMs join in. Attero has already tied up with over 21 of the top OEMs including Samsung, Wipro, HCL and Voltas to ensure environment-friendly e-waste management.

A NASA recognized technology innovator, Attero has been a pioneer in developing eco-friendly technologies for managing e-waste more efficiently. Attero has already developed a patent pending eco-friendly technique for recycling e-waste and extracting valuable resources like precious and rare earth metals from e-waste. Developed at Attero’s state of the art R&D lab, this technology enables Attero to set up eco-friendly e-waste recycling facilities at a very low cost of $2mn, with a viable minimum operating capacity of 2000 tonnes annually. 

Such e-waste recycling setups offer a feasible and environmentally responsible solution for e-waste management, particularly in emerging economies, where most of the world’s e-waste ends up. In comparison, traditional smelting facilities, which extract metals from e-waste and perform e-waste recycling as a secondary function, require $100mn to set up and have a viable minimum operating capacity of 100,000 tonnes annually. Currently, there are five organizations with such metal extraction facilities, namely Umicore (Belgium), Norando (Canada), Aurubis (Germany), LS (Korea) and Dowa (Japan). 

These facilities primarily cater to developing nations, leaving out the world’s emerging economies, which is under more pressure from e-waste. Attero’s e-waste recycling solution allows for a more eco-friendly, efficient and viable solution for e-waste management, especially for emerging economies, as opposed to establishing $100mn facilities. Powered by its patent pending technology, Attero aims to establish multiple low capex, low capacity, non hazardous e-waste recycling facilities across the globe for managing e-waste in an eco-friendly manner.



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