The ‘Aviva Great Wall of Education’ has earned its place in The Limca Book of Records 2011 for its debut year. The mega book donation drive collected 1,23,000 books for underprivileged children in 2009, has been recognized by the Limca Book of Records as a ‘huge wall of books’ in the country. Thousands of people from Delhi and NCR had donated their books over five days to help build the giant Wall of books.
Speaking on the occasion, Mr Gaurav Rajput, Director Marketing, Aviva India said, “At Aviva, we recognize that Education is Insurance for a better future, and this is also the thought behind our Street to School programme.
The recognition for the ‘Aviva Great Wall of Education’ in The Limca Book of Records will encourage us to work more towards bringing thousands of underprivileged closer to education. We plan to expand the footprint of the Aviva Great Wall of Education so that we can reach out to more underprivileged children and contribute towards a better, stronger and educated India.”
The Aviva Great Wall of Education was launched by Aviva India as a part of its global charity initiative ‘Street to School’ on National Education Day - November 11 in Delhi in 2009. The drive culminated on November 16, when the Honourable Union Human Resource Development Minister, Shri Kapil Sibal presented 123,000 books to the NGO- Save the Children, India. These books impacted close to 1,70,000 underprivileged children in projects supported by the NGO.
The Wall attained greater heights in 2010, when it was taken to four cities- Delhi, Mumbai, Kolkata and Chennai, collecting close to 9,50,000 books. These books have now been distributed amongst more than 500,000 children in projects supported by Sarva Shiksha Abhiyan, and NGOs like Save the Children, Vidyarambam, Cini Asha and Khushii.