Brand Harvest, a brand solutions company, establishes the identity and positioning for Rajiv Gandhi Jeevandayee Arogya Yojana – An initiative by the State Government of Maharashtra that aims to improve the medical access facility for both ‘Below Poverty Line’ and ‘Above Poverty Line’ families.
In order to promote the program, the ministry of health called for several agencies to design and develop the identity and positioning. Among the many designs presented, the logo unit and the positioning statement developed by Brand Harvest have been selected.
Speaking on the design created, Ram Gudipati, Managing Director, Brand Harvest said, “The logo was chosen for its simplicity of thought and visual expression. It has been developed keeping in mind the various applications in which the logo had to be reproduced. The positioning tag - ‘Nirogi Maharashtra, Pragthisheel Maharashtra’ was recommended for this program with the thought that healthy people enable the state to prosper and progress.”
Currently the agency is working on developing various signage systems and other applications. No design fee was incurred by the agency for the exercise.