Casio India Private Limited, a pioneer in the field of consumer electronics and a 100% subsidiary of Casio Computer Company, Japan, inaugurated its first exclusive store at Forum Mall, Kolkata today. This exclusive outlet will stock the entire range of Casio products.
Casio’s showroom promises a unique shopping experience to youngsters. Company will be showcasing its key product categories predominantly Electronic Musical Instruments, Watches & Calculators.
Company has opened exclusive showroom in Kolkata to give differentiated focused experience to youngsters. Amongst watch category, showroom is designed to display 5 key segments Edifice + Sheen, G-Shock + Baby-G, Protrek + Outdoor, Youth & Classic. Objective for this classification is to target specific consumer segment with relevant product & focussed communication.
For example G-Shock + Baby-G category is targeted to urban Trent setter youth with attitude & engaged in or aspires to be involved in extreme sports, trendy Fashion, modern art & music. Edifice + Sheen is targeted to Young, intelligent executives/ ladies with sophistication & class.
Protrek + Outdoor watches are targeted to people involved in outdoor activity like tracking, surfing etc. Classic series watches are evergreen watches for all. Youth series of watches are for young teenagers looking for functionality & trendy designs.
Casio’s, today, has one of largest range of electronic musical instruments for every category from beginners embarking on a musical journey to professional digital pianos for serious music lovers.
Moreover, Casio is the only brand witha range for musical instruments with key boards with Indian Tones and Rhythms such as Harmonium, Santoor, Sitar, Shenai as well as Indian rhythms.
Speaking at the inauguration, Kulbhushan Seth, Vice President, Marketing, Casio India stated, “The Casio showroom is designed to enhance the shopping experience in every product category. For instance, in the watches category thru differentiated display of visuals and props, we can deliver focused communication to respective consumer segments and enhance consumer experience. Furthermore, because of this clear cut product positioning, focused communication and technology oriented products, we will created many brand loyalists as the consumer can choose which category reflects their true personality.”
India Infoline Research Team / 15:28, Mar 13, 2015
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