In line with its stated intent of being a web mall for educational services, Education Services Company EdServ has announced that it has struck an eLearning partnership with Chennai based Sreeram Coaching Point, a CA training institute established in 1989, whereby EdServ will provide Online CA Coaching for students through www.lampsglow.com. This marks EdServ’s foray into the estimated Rs.2000cr CA training market in India and is the first entry by a National branded player into the online CA training space, which has thus far remained untapped.
This online foray is expected to provide online access to expert classroom Videos and Assessments to an estimated 1 million aspirants annually to CA-CPT, Inter, and Final exams. All 20+ subjects / papers will be covered through web based lectures as recorded in live classrooms including doubts classifications and video replays at the convenience of the aspirants at an affordable fee structure as compared to contact classes and ILT(Instructor Led Training) based classroom coaching.
EdServ expects to capture 10% market share and generate revenues of around Rs.200Crores over the next 2 years in the CA training space through this online foray. EdServ shall also focus on overseas markets like the Middle East where CA exam centers are put up.
On the eLearning potential in the country, S. Giridharan, Chairman and CEO, EdServ said, “eLearning market in India is growing, thanks to affordable Internet access and 3G powered smartphones at throw-away prices. We believe that this holds great potential as a platform to train students during various phases of their education. We expect Lampsglow.com, offering Cradle-to-Careers solutions, to capture a significant market share this year in Online Tutoring, Entrance TestPrep and eLearning courses using multimedia based animations.”
On the partnership with Sreeram Coaching, Giridharan said, “This partnership reiterates our commitment to bring the best of educational content and assessments on to the online platform through Lampsglow.com. Given Sreeram Coaching Point’s success rate in churning out top rank holders over the last 2 decades, we are confident that students across the country and the Middle East will log into this online training programme with ease and that this new learning methodology will gain greater acceptance among the students.”
Sreeram Coaching Point is one of the most reputed players in the CA Coaching space with a proven 21year track record having trained 1lakh students and is a pioneer in designing specific Model Test prep programme. Sreeram Coaching has 24 faculty members as part of its organization, possibly the highest for any CA Coaching institute in the country.
L. Muralidharan, CEO, Sreeram Coaching Point said, “EdServ has established a national presence in the education space through its eLearning initiatives for various student segments. Our proven track record in the CA Training space combined with EdServ’s national presence and strengths in eLearning space will help take this training offering to those students who otherwise would not have had access to our training.”