DLF Brands has announced a joint venture with international fashion label Forever 21. Forever 21 is a name celebrated by many style conscious and trend-savvy shoppers and has quickly become the source for the most current fashions at the greatest value. The brand is a destination point for on-trend fashion with budget friendly price points and now Forever 21 is all set to open its first store in New Delhi on July 12’13.
Linda Chang, Global Marketing Director for Forever 21, shares in this excitement and says: “We are very pleased to have been given the opportunity to expand our business into New Delhi and hope to offer the customers of DLF Place Saket with a wide selection of fashion-forward merchandise at an affordable price.”
DLF Brands spokesperson Timmy Sarna says, ‘We are proud to announce our joint venture with Forever 21, as we unveil our first flagship store at DLF Place Saket in Delhi. We are looking to expand extensively with more stores in both Delhi and Mumbai. The collection promises to offer an unprecedented selection, resonating of the latest international fashion trends at competitive prices’.
The new space will offer the customers of DLF Place Saket a large selection of merchandise in more than 14,500 square feet of retail space. Complementing Forever 21® apparel and accessories, the store will feature the retailer’s other brands, including 21 MEN™, a line of fresh, fast fashion for men of all ages; Love & Beauty™ a cosmetics line; and Forever 21’s lingerie and shoe line.