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After the tremendous success of season one, FOX Traveller is all set to launch the fresh season of the much celebrated show, ‘Twist of Taste with Vineet Bhatia’ this October. The show has been well appreciated by the Indian viewers for its unique concept and the interesting twists to the Indian cuisine… whether it is the chocolate samosa or broccoli khichdi, it was all relished equally.
Debarpita Banerjee, Vice President - Marketing, FOX International Channels said, “One of the biggest reasons behind the success of FOX Traveller is the right mix of global and local content. Season 2 of ‘Twist of Taste with Vineet Bhatia’ reiterates our promise to bring more exciting and quality local content — that showcases travel and food in a sumptuous and exciting manner.
Food as a genre has a wide appeal and freshness in the way a recipe is approached, is highly appreciated. With Twist of Taste, we present, in his second season, the Michelin Star Chef, Vineet Bhatia giving an unpredictable twist to many local Indian delicacies. It is all about how he puts in the element of unpredictability and presents these dishes in the most breathtaking artistic way ”.
“The show will be extensively promoted on-air, out-door and on-line. And we are confident that Vineet Bhatia will cut through the clutter. It will provide an ideal opportunity to our advertising partners to reach out to their audience”, she added.
Twist of Taste Season II is bigger, better and has a twist of desi flavours that will titillate your taste buds! Travel with Michelin Star Chef Vineet as he traverses the length and breadth of the county once again, in search of interesting local recipes, authentic flavours and some country style cooking.
In the second season of ‘Twist of Taste’, Vineet will travel even deeper into the country to cities like Varanasi, Calicut, Madurai, Srinagar, Bangalore, Darjeeling, Bhopal, Bikaner, Coorg, Indore, Ahmedabad, Puducherry and Pune.
Apart from showcasing some of the best international programmes, FOX Traveller has also been consistently creating unique and engaging local content for the Indian viewers. This year, the channel has launched Indian productions like ‘Freaky Traveller’, ‘It Happens Only in India’ and ‘Life Mein Ek Baar’ and plans to come out with some more interesting local productions in the coming months.
India Infoline Research Team / 14:59, May 20, 2015
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