KB Vinod has been appointed the new Executive Creative Director of Mudra West. Prior to this appointment, KB was with Leo Burnett as Executive Creative Director.
Commenting on this appointment, Bobby Pawar, Chief Creative Officer- Mudra Group said, “KB is just the right person to lead the young creative team at Mudra West. He really thinks through-the-line and will be a great partner for me to work with.”
Adding to this, Arijit Ray, EVP, Mudra West said, “With KB coming in, we have the creative leadership in place. His well rounded experience makes him the ideal person to provide the right creative mentoring and direction to Mudra West’s brands.”
KB Vinod, Executive Creative Director- Mudra West says, “I look forward to delivering on Bobby's vision for Mudra. The 90’s saw a shift from English-centric to Hindi-centric advertising. I think the next major transition would be from language-centric to idea-centric advertising. Communication that doesn't just entertain but delivers measurable results. We hope to create work that'll make real difference to businesses."
KB Vinod started his career with Lowe Lintas and has now spent close to 15 years in the industry. He has handled a variety of sectors like FMCG, auto and consumer durables and worked on some very successful brands like Thums Up, Bajaj Auto and Johnnie Walker in the past.