India's LCD TV sales for 2011 expected to increase
Companies are eager to bring in higher-end sets that cost in the Rs 1 lakh range LCD TV sale in estimated to hit 2.7 million units by the end of the fiscal
It was 25 per cent in the corresponding period last year," said Kimura, adding that the company's brand Bravia has been ruling the Indian market at the No 1 spot in the flat TV segment since May 2010. Corroborating this, the latest data from the research firm GfK notes that Bravia has recorded a 33.7 per cent market share (by value) in October 2010. The brand was also the top-selling brand in key screen sizes, the GfK data shows. Even as Sony is getting ready to launch a new range of Bravia ahead of and during the International Cricket Council World Cup 2011, for which it holds the principal sponsorship, Panasonic has lined up expansion plans for both its large- and small-screen television sets.
The small-screen models will be introduced with an intention to "utilise the potential of growing demand in tier 2 and 3 markets. Consumers are eager to upgrade from colour television to LCD, which will fuel demand," said Panasonic's Sharma. "We are also planning to expand our distribution and service network and reach to smaller towns in order to place our products closer to the consumers in these towns. We are targeting a market share of 15 per cent during the next fiscal," he added.
For Sony, "extensive marketing activities are planned for this season, including above-the-line and below-the-line promotions to reach out to our target audiences augmenting their celebrations this cricketing season," said Kimura. Incidentally, in an India-specific TV market study, market researcher DisplaySearch reported that LG Electronics India Private Ltd increased its unit share of flat panel TV shipments to 22.7 per cent in the third quarter of the fiscal, grabbing the top market share position in the Indian TV market. DisplaySearch says LG's rivals, Samsung Electronics Co and Sony, followed close behind with shipment market shares of 21 per cent and 20.8 per cent, respectively. In addition, Panasonic almost doubled its unit share in the region to 11 per cent in the third quarter, up from 6.7 per cent in the second quarter of the same fiscal. Both Videocon and Onida also increased their unit shares.
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India Infoline Research Team / 10:30, Jul 13, 2015
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