The Mumbai Film Mart 2012, an initiative held under the aegis of the Mumbai Academy of Moving Image (MAMI) & Mumbai Film Festival, hosted its 2nd edition and enjoyed the honor of becoming the newest and most promising entrant in the global community of international film events and resources.
The MFM is a B2B platform that connects filmmakers and film distributors with buyers, sales agents, satellite channels and producers from territories across the globe. In only its second year, the Mumbai Film Mart 2012 has enjoyed the patronage of some of the biggest International Buyers & Sellers from non-traditional markets such as Khan Entertainment from Taiwan, Edko Films from Hong Kong , Nikkatsu Corp and Wowow Channel from Japan, Fandango from Italy, Les Film Du Losange from France, Sonamu pictures from South Korea, Art Films from Brazil, Svenska Filmindustri AB from Sweden, among numerous others.
With almost 1500 confirmed meetings scheduled during the course of 3 days, the number of interactions facilitated at MFM 2012 was thrice as much as in the first year. Many more meetings were also conducted through a system much like that of 'Speed Dating' – using on-the-spot matching and networking.
“As we rejoice and celebrate 100 Years of Indian Cinema, globalization for the Indian Film Industry means discovering and tapping fresh audiences, understanding their taste and mastering the business end of film distribution.
The MFM is a collective initiative ‘by’ and ‘for’ the industry ‘in’ Mumbai, the Film Capital of India, as an open B2B platform for all our filmmakers - established, independent, new and emerging, to showcase their films." said Ms Rashmi Lamba, Manager, Mumbai Film Mart.
The MFM 2012 team has ensured smooth communication and matching of participants with mutually benefitting entities – To Buy, Sell and Consult.
The Mumbai Film Mart was scheduled from the19th -22nd October, 2012 at the Rooftop of the Trident Hotel, Nariman Point.
“I am probably one of your biggest fans and will continue to spread the word...it was a really good opportunity to catch up with all the studios and to see what’s new and upcoming” Stephan Holl, Managing Director, Rapid Eye Movies, Germany (Introduced Shahrukh Khan movies to Germany)
“It’s a very fruitful trip and I feel truly satisfied. Now we’ve been busy talking about the possible collaborations with some major Indian sales companies. I’ll try my best to introduce high-quality Indian films to the audiences in Taiwan.”
Jessica Chen, Managing Director, Khan Entertainment (Bought & distributed 10 Indian films at her very first visit to MFM & India) “Until I took part in the MFM last year, I had not in the least realized what was happening in the Indian Film industry or what some of the major Indian film production companies were intending to do for their new productions, aiming at the world's market.
I found out that more and more Indian films are getting world market-oriented, and there are looming new trends that attract us Japanese. Awakening to that, I was highly motivated to buy some of those films for the Japan market, and I was even encouraged to develop more business with Indian film/content production companies, particularly in the field of co-productions.
Akifumi Sugihara, Director, Film Business, Nikkatsu Corp., Japan (Bought DON2 as the first Hindi Film to be theatrically released in Japan) “MFM offers a great opportunity for Indian film-makers & producers to enhance the business footprint of their films across the world. Reliance Entertainment struck a deal at MFM 2011 with Japan's leading distribution house, Nikkatsu Corp., for DON-2 .
The film will release in Japan in March 2013 and will have the honor of being the 1st Hindi film to release theatrically in Japan. Encouraged by the response at the MFM last year, Nikkatsu is attending MFM 2012 too.”Mahesh Ramanathan, COO, Reliance Entertainment, India
India Infoline News Service / 11:17, Apr 24, 2015
The ice-cream market in India is estimated at Rs 3,500 crore and Gujarat is the largest market.