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McDonald’s, the world’s leading food service retailer, proudly brings more ‘Eggcitement’ with its all new product – the McEgg burger. With this tasty, healthy, nutritious and wholesome eating option, McDonald’s guarantees to take the ‘I’m lovin it’ experience to a whole new level. In India, McDonald's has two Indian entrepreneurs: Amit Jatia, Vice Chairman, Hardcastle Restaurants Pvt. Ltd, spearheads McDonald's operations in West & South India, while McDonald's restaurants in North & East India are managed by Vikram Bakshi's Connaught Plaza Restaurants Private Limited.
The McEgg burger is made from the freshest, warm- off-the-farm eggs. Each egg that is used to create a McEgg burger goes through stringent quality checks for spots, cracks and grammage and is then washed and polished. Only 1 out of every 3 eggs is especially selected and steamed in the specially designed McDonald’s egg steamer to ensure that the nutritious quality of the eggs is retained. It is then coupled with a mild sprinkling of exquisite aromatic spices, herbs, crunchy onions and 100% vegetarian sauce to create the one of its kind, healthy, wholesome and delicious McEgg burger. To add to the happiness quotient is the fact, that this delectable product is a part of the iconic McDonald’s Happy Price Menu, which means that it is priced at a very reasonable Rs. 25 only.
Eggs are one of the most nutritious foods as they are a natural source of many nutrients including high quality protein, vitamins and minerals. They are naturally rich in vitamin B2 (riboflavin), vitamin B12 and vitamin D. They also contain vitamin A and a number of other B vitamins including folate, biotin, pantothenic acid and choline. Eggs also contain essential minerals and trace elements, including phosphorus, iodine and selenium.
Commenting on McDonald’s biggest launch of the year, Smita Jatia, Managing Director, Hardcastle Restaurants Pvt. Ltd (HRPL), that spearheads McDonald's operations in West & South India said, “McDonald’s consistently evaluates its menu offering and launches new products as a means of ensuring that we provide our customers fresh, high quality products that are a combination of freshly sourced ingredients and the right flavouring that makes the McDonald’s products a delicious feast for the senses. The McEgg burger is an all steamed product ie a wholesome meal that is high in nutrition and served hygienically to the customer. Eggs are one of the most nutritious foods money can buy - they are a natural source of many nutrients including high quality protein, vitamins and minerals. A medium egg contains less than 80 calories. “
She also added, “Our key focus is on nutrition and providing our customers with good food fast which translates to providing real ingredients, great taste offering variety & choice by offering ‘modern choices’ which is paramount to McDonald’s as a company. For the introduction of this appetizing product, McDonald’s has undertaken significant steps to ensure that nothing but the best is made for customers in India. A whole new supply chain has been put in place and immense care has been taken to ensure that the eggs used in the product are of the highest quality and grade.”
The McEgg burger will be available is all restaurants from the 1st of August, 2012 and will be served throughout the day excluding breakfast. This means that you can enjoy the experience of eating the McEgg burger at any McDonald’s restaurant from 11 AM onwards.
India Infoline Research Team / 14:59, May 20, 2015
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