Bajaj Auto, reportedly, plans to launch high-end range of Pulsars in next year. According to reports, new model launches in the higher engine capacity segment will be the first from the company after a gap of more than three years. Bajaj had shifted focus from this segment to low capacity commuter motorcycles, to address Hero Honda’s dominance in that segment.
The Pulsar range starts at 135cc and goes up to 220cc, with four models. It is the most high-margin brand for Bajaj Auto, which is also India’s second largest two-wheeler company. The range constitutes about 40% of the company’s total monthly sales. Bajaj says it’s on-target for selling a million units of the Pulsar in this financial year, aided primarily by the entry-level 135cc.
The company states that volumes of high-end bikes in India, generally above 200cc in engine capacity, are not as big as some of the 150cc range, due to high price tags. It is working on solutions for the price, adds report.
India Infoline News Service / 11:47, Dec 12, 2014
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