Nokia India, unveiled the first look of the much awaited app reality TV show, ‘Nokia Lumia Your Wish Is My App’. Announced in December, the first of its kind initiative has received a staggering 35,000 + app ideas from consumers and enthusiasts across India. Nokia also unveiled the fifth judge of the show - Bollywood actress and youth icon, Kalki Koechlin, who joins Rajiv Makhni, NDTV Managing Editor & Tech Guru, Vishal Gondal, Managing Director-Digital, DisneyUTV, Raj Chinai, Venture Capitalist & Co-Founder, Harvard Business School Alumni Angels, and Vikas Khanna, New York based Michelin Starred Celebrity Chef.
Nokia in association with NDTV launched the first of its kind initiative that gave consumers the unique and exciting new opportunity to submit killer mobile app ideas that have the potential to be developed into successful apps for the Windows Phone Store. As part of this campaign, the top 42 shortlisted consumers with the most exciting apps suggestions would be called in to participate in the world’s first app reality show and stand a chance to win Rs 1mn. The full tech-auctioned 9 episode reality show will be aired on NDTV starting February 9th and will see consumers present their ideas in front of the esteemed panel of judges.
Commenting on the outstanding response received from consumers during the contest, Gerard Rego, Director - Developer Experience, Nokia India said “We are pleased and very excited to have received such a phenomenal response from consumers for the ‘Nokia Lumia – Your Wish Is My App’ contest. The results have been astounding! 35000 entries is a huge number which clearly reiterates consumer enthusiasm for such initiatives. We have received several app ideas that aim to enable a wide range of experiences. We noticed that the ideas were around topics that mattered most to people in their daily lives -- women security, productivity, grooming, food, health & wellbeing. One could literally feel the pulse of the nation by going through these ideas.”
In addition to the grand prize of Rs 1mn, the runner up will be presented with Rs 5 lakhs and Rs 2 lakhs each and three lucky winners will stand a chance to win the new amazing Nokia Lumia 920. The winners will be judged on the basis of parameters such as the originality of the idea, relevance of the app, potential for the revenue and the practicality of the app.
India Infoline Research Team / 14:59, May 20, 2015
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