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Orient Ceramics launches its first "Orient Tile Boutique" in Kolkata

India Infoline News Service | Mumbai | October 21, 2011 18:15 IST

This new Orient Tile Boutique is in line with the rapid expansion of the companys retail plans and is dedicated to providing consumers an unparalleled selection of world-class products, focused on showcasing the beauty and value found in ceramic tiles.

Orient Ceramics & Industries Ltd. (OCIL), the largest manufacturers of Ceramic, Vitrified, Polished Vitrified, Double Charged, Ultra Vitrified and Decorative Tiles for walls, floors, facades, elevation, wet areas and many other living and working spaces, brings the premium range of International tiles to Kolkata with the opening of its first Orient Tile Boutique (OTB) in the city today. This new Orient Tile Boutique is in line with the rapid expansion of the companys retail plans and is dedicated to providing consumers an unparalleled selection of world-class products, focused on showcasing the beauty and value found in ceramic tiles.
Orient Tile Boutique is situated on the Burdwan Road in Alipore, the most premium location in Kolkata and is spread over 2500 sq ft, having all the brands (Orient, Stiler and Orient International). It is one of the biggest stores in the region and will enable customers to touch, feel and experience the entire product portfolio. Madhur Daga, Executive Director, Orient Ceramics and Industries Limited inaugurated the Orient Tile Boutique in Kolkata. West Bengal Urban Development and Municipal Affairs Minister, Mr Firhad Hakim presided over the function as the Chief Guest.
Speaking on the occasion Madhur Daga, Orient Ceramics and Industries Limited, said, It is really a matter of pride for us to have our Orient Tile Boutique in Kolkata, the city of vibrant culture. OCIL looks forward eagerly to consolidate its dominating presence in the Eastern and North Eastern markets, and to enhance its already prominent market share in these territories. From our Kolkata OTB we will also cater to the needs of emerging markets in Orissa and Jharkhand which promises improved opportunity in coming years. It is evident that in recent times the market has shown signs of being more conducive to growth and Orient shall therefore look at becoming an even more prominent player in the market
Speaking on the occasion West Bengal Urban Development and Municipal Affairs Minister, Mr Firhad Hakim, said, The people of Kolkata will now get to experience worldclass products offered by Orient. I wish Orient success for this venture and hope the Company has a bigger and even more prominent presence in the state.

Vijay Shankar Sharma, CEO, Orient Ceramics and Industries said,

This Orient Tile Boutique will provide an exemplary experience to our valued customers and showcase OCILs brands Orient, Stiler and recently launched Orient International the designer tiles imported from across the globe. The Orient Tile Boutique is designed to create an impression of the actual look and feel of tiles which makes buying and selection process easier. We are continuously working towards our commitment of providing our esteemed customers world class tiles with contemporary aesthetics.

The Orient Tile Boutique showcases a technological breakthrough and an innovative idea from Orient, patent-pending Forever Tiles. These floor tiles have resistance to abrasion that is 40% higher than offered by other brands and has 50 to 100% lower water absorption as compared to other brands, as per independent test reports. Yet, the tiles will be aesthetically superior and shall, therefore, be easy to use in any part of interiors or exteriors.

The tiles that are designed by the only European in-house designer in the country, Ms. Maria Jose Castillo who is Chief Product and Solutions Designer, will offer the consumers a wide range and unmatched designs to choose amongst a variety of brands by Orient Ceramics for wall, floor and facades, elevation, wet areas and many other living and working spaces.

At Orient Tile Boutique, both trade and retail customers, architects and designers can enjoy the very best value with Orients Price Promise. OCIL has a well-thought out partnership strategy with Interior Designers to offer customers easy design solutions. The shopping is easy with ample parking space, in-store lifestyle displays and helpful and knowledgeable staff.

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