Park Avenue’s Atom v/s You contest winners took to the tracks yesterday at the Ultimate Alpha Ride event! After being as quick with their wit as they’d like to be behind the wheels of the fastest car in the world, 5 masters of the Ariel Atom experienced a bone-crushing, mind-altering ride in the Ariel Atom, the fastest street-legal car in the world. Armaan Ebrahim, the Formula 2 and Indy Lites star drove the participants round the track at dizzying speeds.
With this, the checkered flag finally came down on the grand online contest and a first-of-its kind customer-connect program for Park Avenue Grooming, which saw its Face Book page’s fan base grow by upwards of two lakh fans since the contest started. The unique online game gave users a chance to push the Atom to its speed record – 0 to 100 in 2.9 seconds! The Facebook page has achieved the mammoth feat of being one of the most talked about brands in the world on Facebook.
As part of the contest, Park Avenue Grooming Fans had to first virtually drive the Ariel Atom in an attempt to match The Atom’s speed record. They then had to submit a witty response as to why they deserved to experience the speed overdose. Fans quickly lapped up the enviable opportunity to interact with The Ariel Atom.
Word of mouth attained a strong force as participants began competing for the coveted spot. The excitement level on the page increased manifold as comments started pouring in from across the country. After weeks of intense competition, a five had emerged winners. These 5 winners were served a feast of adrenaline and adventure on a professional race track. The contest and the Facebook page were examples of experiences that users can cherish for a lifetime.
The Park Avenue Grooming Range includes Fragrances, Shaving Systems, Body Care & Hair Care Solutions for the grooming needs of today's man have fast become one of the most popular grooming products among the youth of the country.
Anil Kulkarni, Business Director, JK Helene Curtis Ltd., said, “The driving force has always been towards providing consumers international standard products and exciting moments to remember for a lifetime”.
One of the winners of the contest seemed the most thrilled to take the coveted spot inside the Ariel Atom. “I had to keep pinching myself to make sure this was really happening. I have always been a speedster and when this contest came up I knew I had to give it my best shot. And after being declared the winner, my excitement levels hit the roof. I thoroughly enjoyed getting onto the racing track and getting a feel of the machine first hand. Thanks to Park Avenue for making this happen”.
The winners got to enjoy an all-expenses paid trip to the event that made sure their experience all the more memorable. Once they reached the racing track on November 11, 2012 they were geared up in complete motorsport gear, from racing overalls & gloves to branded helmets. Extra attention to detail had been paid to ensure that they get an authentic experience of riding on a professional race track with utmost safety. The racing gear surely came in handy as they were taken for a spin on the mighty Ariel Atom, the fastest street legal car in the world.
The rip-roaring speed that they encountered on the day is sure to leave an imprint on their memory as well as their lives. Park Avenue Grooming’s Atom v/s You has set a high benchmark of engaging its fans in a radically entertaining manner.
The page has achieved the mammoth feat of being one of the most talked about brands in the world on Facebook. The contest managed to tap into the fantasy of speed shared by the audience at large. Park Avenue Grooming has always tried to provide experiences to cherish to its consumers and this time it has outdone itself.
Every lap taken by Park Avenue Grooming to win the race of providing relevant, memorable and exciting consumer experience has been perfect and this contest and event was no exception.
India Infoline Research Team / 14:59, May 20, 2015
GPIL reported 13.5% yoy decline in operating profit as the impact of higher volumes was offset by lower product prices