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Delhi Duty Free - India’s largest duty free retail set up, along with Pernod Ricard India has announced the launch and availability of the Chivas Brothers’ Blend, a product exclusive to the global travel retail channel. With this Chivas has further strengthened their portfolio of luxurious blends on offer. Chivas Brothers’ Blend is the newest offering from the Pernod Ricard family. It is also the first new launch by Chivas, after the re-launch of Chivas 25 in 2007.
The Chivas Brothers’ Blend is the ultimate expression of the smooth Chivas style that brothers - James and John created in the 19th century, which made the brothers and their whiskies world famous. This unique 12-year old blend uses a carefully selected range of malt whiskies, including high proportions of Strathisla and Longmorn Speyside malts resulting in an ultra smooth and easy drinking whisky that is perfect for sharing with friends. It is a signature blend, continuing a century old tradition of blending, collaboration and friendship.
Said Steve O Conner, CEO, Delhi Duty Free Services Pvt. Ltd., “We value our association with Pernod Ricard and their extremely popular Chivas brand is a huge success amongst the Indian traveler community. We are confident that this rare new Chivas Bother’s Blend from their stable, will also find fervour with our customers”.
To promote the new blend and the latest offering from Chivas, Delhi Duty Free, in association with Chivas Regal, is doing a number of exciting promotions for its patrons.
To top it all, the promotion also entails buyers of any two bottles from the Chivas stable – the 18YO, the 12YO, the Chivas Brother’s Blend to enter into a lucky draw by filling out a simple coupon. One lucky winner at the end of the promotion will win a trip to Scotland, a perfect destination for the whisky enthusiast, and also get the opportunity to enjoy a trip to the distilleries.
A 100CL bottle of Chivas Brothers’ Blend would be available for USD 45 at DDF.
India Infoline News Service / 08:51, Feb 27, 2015
The outlook is a positive start .The unwinding of positions and rollover in the F&O expiry brought in the usual volatility on Thursday.