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RComm invites partners to distribute ICC mobile content rights

India Infoline News Service | Mumbai | December 06, 2012 12:46 IST

Through the partnership, Reliance Mobile currently holds the right for third party strategic partnership in order to distribute and promote mobile content worldwide for ICC Women World Cup 2013 and ICC Champions Trophy 2013.

Reliance Communications Limited the Global Partner for the ICC events announced their availability of rights for 2013 under their Global Partnership with ICC Development International Limited (IDI) for mobile content rights exclusively till 2015. Reliance Communications has always been associated as a Global Partner for ICC events since the first ICC World Twenty20 in 2007. Through the partnership, Reliance Mobile currently holds the right for third party strategic partnership in order to distribute and promote mobile content worldwide for ICC Women World Cup 2013 and ICC Champions Trophy 2013.
 
Reliance Communications now wishes to invite partners to distribute the ICC mobile rights and content to various Telecom Service Providers and Content Aggregators across the world for ICC Women World Cup 2013 to be held in India and ICC Champions Trophy 2013 to be held in England & Wales. The prospective partners who choose to obtain VAS content rights from Reliance Communications are expected to have an excellent track record in generating revenue from mobile content and as such should present proposals with revenue business models for the partnership. The period of this partnership would be for one month from the date of the commencement of each event in 2013 covering prior and post duration of each tournament.

 
Commenting on this partnership, Kunal Ramteke, Sr. Vice President and Head VAS, Reliance Communications Limited said, As a Global Partner of ICC until 2015, we are proud to be associated with the most popular game in the country which also has been growing in popularity worldwide. We at Reliance understand the passion for Cricket that binds cricket enthusiasts across the globe and would like to enhance our customers experience through exclusive mobile content ranging from high quality video clips of the matches, wallpapers, themes, live audio commentary, score updates, animations, ringtones, CRBT, mobile quiz contest and predictions amongst others.
 
He further added, We would like to invite our prospective partners to exploit the exclusive sport content available over the mobile channel in multiple innovative ways through the distribution of ICC mobile rights and content to various Telecom service providers and Content Aggregators across the world for ICC Women World Cup and ICC Champions Trophy in 2013. 
 
All Partners of Reliance Communications will get rights to monetize the content listed below, by re-distributing to operators or content aggregators and selling directly to customer through all mobile channels possible.

Sr. NoContent TypeDescription
1Near Live Video Clips2 minute clips per hour of match Including Wicket, 4s, 6s, slog over, 50s, 100s, match highlights etc (Rights &Content)
2Imagery ContentFor Wallpaper, Animations, Themes (Only Rights)
3Live Audio CommentaryBranded commentary in English and Rights to Localize(Rights & Content)
4TextLive Score updates using ICC marks (Rights only)
5Logo & Trophy ImageFor Wallpapers, Animations (Not For Branding) (Rights & Content)
6ICC Anthem (Audio only)For Full Song/Ringtone/CRBT (Rights & Content)
7Quiz/Poll/contest on mobileThrough Operators or Aggregators (Does not cover Contest on TV) (Rights only)
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