All your life you’ve dreamed, lived, walked and talked cricket, but the closest you got to your cricket idol, was his poster on your bedroom wall! It doesn’t have to stay like that anymore. Vodafone brings an unique and delightful experience for its customers with Vodafone SuperFan contest at IPL 2013. As part of the contest, during each of the 76 matches of the tournament, 76 lucky Vodafone customers will get a money can’t buy experience where they get picked up at home in a luxury car, be flown to the match in style, get to sit in the hospitality box, get goodies and of course a match ball autographed by the winning captain on Live TV.
Vodafone is the only brand to be associated with IPL since its inception in 2008 and continuing its long term association has partnered again with IPL for next 5 years as ‘Official partner’ of IPL and ‘on air co-presenting sponsor’. A creative blitzkrieg with a high decibel 360 campaign across all forms of communication is being planned on the Vodafone Super Fan contest.
Exhorting Vodafone customers to participate in the Vodafone SuperFan Contest, Anuradha Aggarwal, Senior Vice President – Brand Communications and Insights, Vodafone India says, “IPL is undoubtedly the biggest mass-media sporting property in the country. The complete package of sport, talent, chutzpah and entertainment gives the brand a very effective, large scale medium to connect with consumers. The Vodafone SuperFan Contest is a wonderful customer connect platform that provides us both, the efficiency of reach and effectiveness of engagement with our customers spread across the length and breadth of the country. Post and Pre-paid Vodafone Customers with an active internet connection and non-users who buy an active internet pack are eligible to participate in Vodafone SuperFan contest and win the chance of a lifetime to meet their cricketing icons. With 76 games being played, it is going to a rewarding experience for our customers to join in and win really big!!”
All Vodafone postpaid and prepaid customers who have an active mobile internet pack on their Vodafone number or non-users who buy an internet pack are eligible to participate in the Vodafone SuperFan contest. To participate, subscribers need to SMS Fan to 111 (toll free) anytime till close of working hours on May 20, 2013. For each match, the Super Fan is selected centrally through a lucky draw, well in advance of the match date. (This is not applicable for customers in TN/Chennai)
The Vodafone Super Fan VIP experience begins from the moment the winner receives the call intimating him/her on being selected. The winning 76 Vodafone Superfans are in for the treat of their lives, beginning with chauffeured transportation, deluxe hospitality, special escort to the stadium, premium seating in the hospitality enclosure to get the best match viewing experience. At the close of the match, during the award ceremony comes the much awaited sequence when the Vodafone SuperFan meets the winning captain. He/She receives an autographed ball from the winning captain and holds a placard stating that he/she is the Vodafone SuperFan, a scene viewed by millions of stadium and television viewers. For posterity, the Vodafone SuperFan also gets to keep a photograph capturing the magic moment.
In addition to Vodafone Superfan, there are host of other initiatives that Vodafone has planned to create buzz and excitement around the 54 day long tournament for its customers. Each activity is unique in its presentation and execution with an aim to delight and enthrall the people watching the match at the stadium.