Conceptualised and promoted by WonderMind, an Innovations & Marketing Activation Agency, WORME Fest 2012, a unique engagement platform for independent musicians across India is scheduled to rock Bengaluru. Supported by Nokia Lumia, Vh1 and Tata Docomo, WORME Fest is a multi-genre music festival spread across 4 zones of the country.
The west zone prelims of the Nokia Lumia WORME Fest 2012 are scheduled to be conducted on November 27, 2012 at BlueFrog, Lower Parel where 5 bands from cities in the Western Zone will compete for a slot in the Grand Finale. Mumbai based rock band 'Zedde' will be judging the contestants. Only one of the competing bands will get the chance to be included in the line-up for the Grand Finale at New Delhi in the 2nd week of December after the prelims to be conducted in the cities of Bengaluru, Kolkata and Delhi over the course of next four weeks.
Michael Khanna, Founder & CEO, WonderMind, said, “After the huge success in its inaugural edition last year, WonderMind is bringing back the magic called the WORME FEST back once again with a BIG Bang! We’re confident that the diehard fans of LIVE music will not be able to find a better musical treat than the WORME FEST this year as we will have about 30 bands from all over India to delight them with their musical prowess at the Grand Finale.”
WORME (pronounced as WORM), an acronym for World Of Rock Metal Electronica, is an engagement platform for independent musicians across India. WORME is a hub where artists in the Rock, Blues, Jazz, Fusion, Metal and Electronica genres can interact and share information about what’s going on around them, what are the latest happenings, events and trends that are defining their music scene and who are the ones driving it. The most exceptional thing about the WORME festival is that it cuts across genres and doesn’t represent just one. Artists from different genres of music are all part of it and this helps in providing variety for the discerning audience that have varied tastes.
One of the several unique initiatives taken by WonderMind to promote independent musicians in India is the creation and launch of a national level annual music festival, the WORME Festival, which attracts the best upcoming talent from across the country and provides them with exposure and opportunities nationally so as to help them pursue their dreams further.
“We intend to ensure that WORME Fest 2012 carves itself a place in the hearts and minds of music lovers as a unique event planned and executed at par with international music fests. From the production quality, to the on-stage experience, the methodology, to the team behind it, everything would reflect a professionalism not seen very often in India,” concluded. Khanna.
India Infoline Research Team / 14:59, May 20, 2015
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