YES BANK, India’s fourth largest private sector Bank, in association with Saevus, a leading nature and wildlife photography magazine, announced the 1st YES BANK-Saevus Natural Capital Awards. Natural Capital simply defined is the economic value of the country’s ecosystems and flora & fauna, and this first-of-its-kind awards program will acknowledge individuals, teams and companies who through their initiatives help encourage conservation and growth of Natural Capital.
Participants can register their entries starting March 5th, 2013 till April 20th, 2013 on www.thenaturalcapitalawards.com. The contest will encapsulate entries from 3 categories; Pixel Perfect – Individual Participation, Nature’s Trailblazers – Team Participation and an Eco-Corporate category which will assess large Indian corporations on their contribution to protect, preserve and prosper the ecology and environment. The winners will be declared at a ceremony to be held in July 2013, at New Delhi.
Speaking on YES BANK’s association with this Award, Ms. Namita Vikas, President & Chief Sustainability Officer, YES BANK, said “As a Bank with strong sustainability practice, driven by its Responsible Banking ethos, our objective is to stay ahead of the curve on all sustainability related issues. Discussions on ‘Natural Capital’ need to be mainstreamed and through such platforms, we want to bring together an ecosystem that will help develop appropriate regulatory framework, disclosure mechanisms and reporting measures to integrate value and account for Natural Capital within the existing financial accounting standards.
We also believe that by correlating high quality wildlife photography with the Natural Capital discussion, we will be able to visually highlight the importance of healthy ecosystems for human existence.
Ms. Sree Nandy, CEO & Editor-in-Chief, Saevus, said “Saevus, through its pervasive print and digital media, popularizes the beauty of nature and wildlife through compelling stories and arresting visuals, creating awareness and building ownership about nature which furthers the cause of conservation.
We have partnered with YES BANK to bring to the fore the best talents in this field and to encourage the original work done by them. The YES BANK-Saevus Natural Capital Awards aims to honour photographers, naturalists and corporations who have done their bit to further the cause of nature and the environment’.