- Media & Entertainment
Neeraj Khanna, Founder & CEO, Pensa Media
"With the internet gaining mainstream prominence, digital marketing has become a really accurate, dependable and effective way to spread positive word-of-mouth about a company and to market its products and services."
Neeraj Khanna, Founder & CEO, Pensa Media dropped out from his masters’ education. Neeraj exudes more than two decades of accomplishment-laden experience in diverse industries, with a documented record of strong executive leadership in various organizations through the start-up, growth and turnaround stages. Noted for sound, practical management style centered on impact-driven strategies, he has a strong boardroom presence.Neeraj began his career in the Paint industry, with Asian Paints – India’s largest Paint company. Demonstrating initiative from the start, he pioneered sales, account management and customer relationship management techniques. He was soon hired by ICI Paints, world’s largest Paint Company where he distinguished himself as a leader, and in less than four years, he earned fast-track professional growth to head Sales for India’s largest state for them.Prior to turning a Tech Entrepreneur, Neeraj left his lucrative sales job to fuel his passion for technology by working in a web solutions company. Before the economy witnessed the IT Debacle, Neeraj had spent about two years as Project Manager in this company. His entrepreneurial plunge was therefore a result of both an internal drive and external circumstances.
Pensa Media, a new age digital marketing agency, has empowered more than 12000 small-and-medium sized businesses (SMBs) across India to use power of the Internet to grow and prosper their businesses. As the Most Established* Google Premier SME Partner in India and the first Authorised Bing (Microsoft) Reseller in Asia-Pacific, Pensa Media enables local businesses to effectively target their customers online. Pensa Media uses a combination of advanced computer automation in conjunction with regular human intervention to ensure maximum returns on investment for its’ customers. To ensure the best quality and transparency, Pensa Media provides customers with the most advanced online campaign management technology, as well as 24 hour live reporting with conversion and call tracking mechanism.
Replying to Yash Ved of IIFL, Neeraj Khanna says "With the internet gaining mainstream prominence, digital marketing has become a really accurate, dependable and effective way to spread positive word-of-mouth about a company and to market its products and services."
Brief us about your business model?
Pensa Media is a leading full service digital marketing agency that empowers 10,000+ companies across the length and width of India to attract leads and convert them into customers. We pioneer in local business advertising and use a combination of advanced computer automation in conjunction with regular human intervention to ensure maximum returns on investment for our customers.
We cater specifically to the needs of Small and Medium Businesses (SMEs) in India, providing them with the most advanced online campaign management technology, as well as tracking, reporting, and optimization systems available. Committed towards quality and transparency, we offer 24 hour live reporting with conversion and call tracking mechanisms to all customers.
Your outlook on the Digital Scenario globally and its impact on India?
Once again, it is really bright and positive. With the internet gaining mainstream prominence, digital marketing has become a really accurate, dependable and effective way to spread positive word-of-mouth about a company and to market its products and services. What began as a wave in the West has now spread like wildfire all across the globe, including India. Enterprise websites, social media, email and mobile play a vital role in communicating and engaging with consumers. Not just marketing, but is has become the new customer relationship management (CRM) ecosystem for businesses, where they attend to the feedback, suggestions, queries and complaints of customers in real time. We see this impact widening and strengthening over time.
What is your outlook for the Digital services in India?
Going by the current trend and the skyrocketing usage statistics, the outlook seems extremely bright and prosperous. Digital media channels like websites, blogs, social media and networking websites, email, and mobile have taken a prominent place in marketing and are becoming increasingly popular by the day. And the best part is that digital marketing has gained such popularity at a mere market penetration of about 12%. Imagine the prominence it will gain when it crosses the half mark.
What are your plans going forward?
Going forward, we would like to diversify into every single digital channel there is and extend our services to each and every business from every industry and niche and of every scale and size. We are looking forward to making considerable additions to our catalogue to be able to provide our clients with digital marketing services using the most advanced methods and tools.
Your revenue mix in terms of domestic and international?
Currently, we are focused solely on the Indian market. Our revenue comes completely from Indian-based clients
Brief us about your Financials?
We are currently on a top-line run rate of $8mn. We intend to hit $20 Mn mark in a year.
What is your current employee strength?
Including sales, marketing, operations, and executives, our current team strength is about 700